At that time, "Hold It Against Me," the first single from Spears' upcoming "Femme Fatale," seemed to do just fine without much critical love, debuting at No. 1 on Billboard's Hot Singles chart. The video is (of course?) directed by Jonas Akerlund, the guy behind Lady Gaga's "Telephone."
Yes, there's product placement galore. Yes, there's Auto-Tune. But there's also Britney and some boys dancing in outfits that look like a fashionista's take on men's tighty whiteys, or maybe on their childhood Spider-Man underpants, and what's not to love there? Not to mention the crouching-tiger-hidden-Britney kickboxing sequence pitting the pop tart against herself -- in platform stilettos.
The song is catchy enough that we're going to have to immediately counter-program RuPaul's "Jealous of My Boogie," below, to reboot the iPod part of our brain -- so maybe the video has done its job effectively.
Wait, first we liked the Justin Bieber movie, and now we're finding Britney's comeback video catchy? Are we losing our edge? Given that we're already imagining an Adam Lambert remake of "Hold It Against Me," all signs point to "yes."
-- Christie D'Zurilla
Photo: Britney Spears on the "Glee" set in 2010. Credit: Adam Rose / Fox