Kim Kardashian and her mom Kris Jenner are certainly in step -- and it so happens that now they're getting rewarded handsomely for it.
The mother-daughter duo announced their alignment with Skechers Shape-ups, shoes that promote fitness (especially in the celebrated Kardashian backside), Monday at the Beverly Wilshire hotel.
Sneaker honcho Leonard Armato announced that Kardashian and Jenner will soon be promoting a national mother-daughter fitness challenge, encouraging women and girls to get moving as a team.
Kim's sisters Kourtney and Khloe came to support their sister and mom. Thankfully they've got that handy Kardashian MasterCard, should anyone want to impulsively purchase the Kardashian sneaker.
-- Matt Donnelly
Photo: Leonard Armato, left, with Khloe Kardashian, Kim Kardashian, mom Kris Jenner and Kourtney Kardashian at Skechers Shape-ups unveiling. Credit: WireImage