Demi Moore, Ashton Kutcher recruit 'real men' Justin Timberlake, Bradley Cooper, Isaiah Mustafa for PSAs

Demi Moore and Ashton Kutcher have launched a flurry of PSAs featuring such A-listers as Justin Timberlake, Drake and Bradley Cooper to put an end to human trafficking and child sex slavery.

The DNA Foundation's Real Men Don't Buy Girls Campaign launched Monday and has been gathering steam. Kutcher kicked off the campaign with his "Real Men Do Their Own Laundry" video. Subsequently, Isaiah Mustafa, Jason Mraz, Adrian Peterson, Sean Penn and Jamie Foxx have each been featured in PSA videos. See all the real men (and the women who prefer them) here.

The philanthropic couple will appear on Piers Morgan’s show this week and have enabled supporters to their own “real men” videos too.

"Many people think of human trafficking as a problem in developing countries. The sad reality is that thousands of young girls have been forced into sex slavery and held against their will, right here in the 'land of the free,' " Moore and Kutcher said in a statement.

"After learning about this horrifying problem, we realized that we couldn't just go on with our daily lives, we had to do something about it. And we've enlisted government, law enforcement and nonprofit organization experts to help."

The couple recently traveled to Luxor, Egypt, to attend the International End Human Trafficking Now Forum. The also spoke at the launch of the United Nations Global Plan Against Trafficking in Persons and Victim's Trust Fund last November, working to provide "humanitarian, legal and financial aid to victims of trafficking."

Which "real man" is your favorite? Tell us in comments.

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-- Nardine Saad
Twitter.com/NardineSaad

Matthew McConaughey, Ryan Phillippe premiere 'The Lincoln Lawyer'

Matthew McConaughey and girlfriend Camila Alves brought a few relatives along for a ride on "The Lincoln Lawyer" red carpet Thursday night at the drama's premiere in Hollywood.

Alves' mom Fatima attended, as did McConaughey's mom, Kay, and his brother and sister-in-law Mike and Erica McConaughey.

The father of two also had a spare "kid" on the carpet outside the Arclight: Mackenzie Aladjem of "Nurse Jackie," who plays his daughter in the drama about a lawyer who operates out of the back seat of his car.

Ryan Phillipe, cast as the rich client with something to hide, showed up -- as did fellow cast members William H. Macy, Josh Lucas, Michael Peña, Frances Fisher, Trace Adkins, Erin Carufel and Yari De Leon.

Also spotted: "Old Spice" guy Isaiah Mustafa, model Marisa Miller and a pregnant Pink. Click the pics for more photos from the red carpet.

"The Lincoln Lawyer" opens March 18.

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-- Christie D'Zurilla

Top photo: Fatima Alves, left, at "The Lincoln Lawyer" premiere with daughter Camila Alves and Matthew McConaughy, his mom Kay and his brother and sister-in-law Mike and Erica McConaughey. Credit: Dan Steinberg / Associated Press

Left photo: Ryan Phillippe outside the Arclight theater in Hollywood on Thursday. Credit: Jason Merritt / Getty Images.

 

 

Old Spice guy Isaiah Mustafa returns, bajillions on this crazy blue marble swoon [video]

 

Isaiah Mustafa is back. That's right, the Old Spice guy is available to the public, shirtless, once again.

If you listen to the words coming out of his mouth, he's saying some blah-blah-blah about new "edvertizments" (hear that with a British accent) and something about smelling fresh blah-blah-blah, in a video that was posted last week.

However! Here at the Ministry, we recommend fast-forwarding to the one-minute mark -- and then preparing to drop to the floor in a dead faint. And then having someone revive you so you can hit "play" once again. So that you can swoon once again. And so on.

Lather, rinse, repeat.

He's that good. Mm-hmm.

You're welcome.

RELATED:

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Isaiah Mustafa says he's 'a wolf pack kind of guy,' as his new Old Spice ad eclipses the old

Isaiah Mustafa gets personal with Alyssa Milano, Ellen DeGeneres and more -- hyper-personal, actually

-- Christie D'Zurilla

(Hat tip to PopEater.)

 

'Sesame Street' spoofs Isaiah Mustafa's Old Spice ad [poll]

 

Fresh off the publicity hidden in Katy Perry's cleavage, "Sesame Street" is on the pop culture bandwagon anew, spoofing the original Old Spice commercial starring Isaiah Mustafa in a celebration of the word "on."

As in, "I'm on a horse." Or in this case, on a cow. Moo.

Nice work from a shirtless Grover, though we doubt Mustafa is on edge about his Muppet competition.

-- Christie D'Zurilla

 

Related dispatches from the Ministry of Gossip:

In the Katy Perry 'Sesame Street' scandal, is Elmo the real villain? [poll]

PREACH IT! Don't cry, Katy Perry — 'Sesame Street' would boot Miss Piggy too

Isaiah Mustafa cast in Jennifer Aniston movie 'Horrible Bosses'

That Old Spice deal keeps turning out new work for Isaiah Mustafa, the six-pack-showing star of those body wash commercials.

The onetime NFL player turned actor will appear in "Horrible Bosses," the ensemble comedy starring Jennifer Aniston, Colin Farrell and Kevin Spacey.

"I'm playing a cop because I play these authoritative characters well. I don't know exactly who I'm in the scene with -- maybe Jennifer Aniston!" Mustafa told the Hollywood Reporter on Tuesday.

"Bosses" tells the tale of three disgruntled workers who conspire to hand off employer revenge duties to each other. 

It's been one home run after another for Mustafa, who's got a holding deal with NBC and a part in Tyler Perry's "For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf." Just don't compare him to "The Jersey Shore" star Mike "The Situation" Sorrentino.

"Who names himself the Situation? If only the Old Spice Guy would have thought of that one. How outrageous is it? I do not take myself seriously like that -- not in the least bit -- that would be so pretentious," he said.

-- Matt Donnelly

Photo: Isaiah Mustafa. Credit: Angela Weiss / Getty Images

Get more on Old Spice star Isaiah Mustafa, and the latest headlines on Jennifer Aniston.

Isaiah Mustafa gets personal with Alyssa Milano, Ellen DeGeneres and more -- hyper-personal, actually

It's no secret that the Ministry has had a crush on Isaiah Mustafa, the Old Spice Guy, for quite a while now. For this almost-creepy obsession, we blame Mustafa's the Man Your Man Could Smell Like character combined with the evil geniuses at ad agency Wieden+Kennedy -- who've now embarked on a hyper-personal viral video campaign turning its charms toward celebs including Alyssa Milano and Ellen DeGeneres.

Hyper-personal meaning the Old Spice Guy is on camera, on YouTube, speaking directly to these folks who've complimented him first.

The video above, addressed to G4TV founder Kevin Pereira (not quite a Hollywood celeb but very much a star when it comes to all things online), is the one that had us rolling the hardest when we saw it over at the Drill Down podcast site, and we've embedded the campaign's response to a tweet from Milano after the break because, well, we are in fact a celebrity blog.

You can visit the Drill Down to see more hyper-personal video responses, all of them featuring Mustafa with his shirt off.

Not that that matters, of course.

Did we mention he's got a talent deal now with NBC? OK, right, we did.

Yes, we know we're being wrapped up as the chewy center of a viral-marketing bonbon, but when you're encapsulated in such deliciousness, it's hard to care so much about becoming part of an ad campaign. 

-- Christie D'Zurilla

Ooh, that smell -- it's Bruce Willis and Orlando Bloom?

Bruce Willis and Orlando Bloom, swashbuckling stars of films both action-y and adventure-y, are charging off in the direction of smelly, albeit not flowery, with a new cologne for Willis and a new Hugo Boss Orange cologne campaign for Bloom. 

Willis' eponymous scent "features notes of grapefruit, pepper and vetiver," People StyleWatch says. Bloom is drawn to Hugo Boss Orange, he tells the same outlet, because it has "a laid back, spontaneous quality I relate to."

Now, we can actually understand the logic behind wanting to smell like Old Spice guy Isaiah Mustafa, "the man your man could smell like," even if Hugo Boss Orange and eau de Bruce Willis -- which might be a direct-sales product -- are not likely to be found near the Old Spice in the aisles of Target et al. And we can understand maybe wanting to smell like Bruce Willis, who's clean shaven and has a charming habit of kissing other people on the head while pictures are being taken. But -- Mustafa and Willis usually look as if they've bathed recently.

The other one? Not so much. Though Miranda Kerr, apparently, is OK with that.

Isn't there some country out there that's known for doing with cologne what you can't do with nice, soapy, abundant running water? I don't think it's this one -- but 1,000 pardons if we're being too provincial.

-- Christie D'Zurilla

Photos: Bruce Willis, top, unveils his first fragrance in Frankfurt, Germany, on June 19, 2010. Orlando Bloom, left, appears in public at a screening May 17, 2010, in Los Angeles. Credits: Marius Becker / EPA, top; Charley Gallay / Getty Images for AFI, left. 

Related dispatches from the Ministry of Gossip:

Orlando Bloom and Miranda Kerr are engaged [poll]

Isaiah Mustafa says he's 'a wolf pack kind of guy,' as his new Old Spice ad eclipses the old

Old Spice star Isaiah Mustafa signs a talent deal with NBC

Akon checks out L.A. real estate near Bruce Willis, Larry King

Isaiah Mustafa says he's 'a wolf pack kind of guy,' as his new Old Spice ad eclipses the old

Is it just us, or are there some serious "Twilight Saga" undertones in the new Old Spice ad? 

The wolf pack imagery isn't lost on us, with star Isaiah Mustafa performing some decidedly Team Jacob tasks, including cliff diving from forest-thick mountain tops, rocking cutoff khaki shorts with a bare chest, and straddling a sweet motorbike. 

"I think we were actually going for a more outdoorsy feel," Mustafa tells us of the new ad, a sequel to the first commercial, which featured sophisticated fare like sailing and horseback riding along the beach. 

Still, he sees it -- check out the screen grabs -- and admits he's a fan of Stephenie Meyer's books and the film franchise.

"I just went to a press screening of 'Eclipse,' and the movies are great. I'm a wolf pack type of guy," he said.

No love for the Cullens?

"I'm a man, see, the vampires -- they're dead. A wolf is an animal, out there in the forest, and that's more me." 

If you're listening, Summit Entertainment, Mustafa is available for "Breaking Dawn" parts 1 and 2, "if they need some kind of black wolf guy."

Isaiah Mustafa is back with a hot, hilarious new Old Spice commercial

Thank you, Old Spice and the Internet, as today you giveth another commercial featuring the hilarious, heroic and always amazingly scented Isaiah Mustafa.

The hunk first made waves as an over-the-top Old Spice dream man, showering, sailing and saddling up on horseback to save your man from smelling unmanly (in a spot with cracker jack effects both impressive and cheeky).

The new video sees Mustafa log-rolling, circular-sawing, cliff-diving, motor-biking and stealing hearts once again. Check it out above, and come back to the Ministry in a bit for our chat with Mustafa on making the second commercial.

-- Matt Donnelly 

Related dispatches from the Ministry of Gossip:

It's the guy in the Old Spice commercial: Isaiah Mustafa

Old Spice star Isaiah Mustafa signs a talent deal with NBC

Don't forget who you're dealing with -- we've got tons more gratuitous beefcake and cheesecake where this came from. Ogle us on Twitter and Facebook too.

Old Spice star Isaiah Mustafa signs a talent deal with NBC

We knew it!

Old Spice commercial actor Isaiah Mustafa -- who caught the Ministry's eye way back when -- has been signed to a talent deal by NBC, Variety reports.

What this means is that in addition to being on a boat and on a horse, Mustafa could well be on a sitcom.

He told Variety that after talking with several networks, he honed in on NBC, the one that owned the "Cosby Show" period he grew up in. "To me, they controlled comedy and dictated my life on Thursday nights," he said. "And I think that's my strength, doing comedy."

No kidding -- improvisation is how the former NFL player got the Old Spice gig in the first place, riffing on his buddy's answering machine before hitting the audition. The clever commercial then rode this year's Super Bowl XLIV ad-awareness wave, hitting TV the day after the big game.

-- Christie D'Zurilla

Photo: Isaiah Mustafa on May 6, 2010, in Beverly Hills. Credit: Angela Weiss / Getty Images.

Isaiah Mustafa's first interview after the Old Spice commercial hit the air was with the Ministry of Gossip -- click here for that post, which includes links to the commercial and a video of how its visual effects were achieved. 

Want the headlines? Follow the Ministry of Gossip on Twitter (we're @LATcelebs) or swing by our Facebook page and 'like' us right into your news feed.

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