Beyonce unveils new Tumblr blog, tons of personal photos

Given the heavily guarded world of Beyonce, those first photos of Blue Ivy Carter seemed surprisingly candid for the superstar. But wait until you see her Tumblr.

Mrs. Jay-Z on Thursday unveiled a simple Tumblr blog as an extension of her heavily designed official website, which has revamped portals for album info and business ventures like her fragrances. The "I Am" Tumblr section is packed with intimate portraits of Bey and her family.

"This is my life, today, over the years -- through my eyes. My family, my travels, my love. This is where I share with you, this will continue to grow as I do," Beyonce writes in an introductory note.

The snaps are kinda thrilling: Bey and Jay walking luxurious sands, candids of the "Single Ladies" singer getting dolled up, sister Solange rubbing Beyonce's then-baby-bump. There's also a video, below, that teases to the genesis of Blue Ivy's name.

"We woke up this morning and took a nice little walk and passed by this beautiful blue tree. I think it's Blue Ivy, which will be quite appropriate," she says, rocking Blue in the womb at the time. 

Forthcoming updates could include some intimate looks at B in the studio, as she's reportedly working on two new music projects, as well as set shots from Clint Eastwood's update of "A Star Is Born" and Ryan Murphy's female ensemble "One Hit Wonder" with Gwyneth Paltrow and Cameron Diaz.   

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-- Matt Donnelly
twitter.com/MattDonnelly

Photo: Beyonce at the 2011 Glastonbury Music Festival in Britain. Credit: Joel Ryan / Associated Press

 

Beyonce and Jay-Z share adorable photos of Blue Ivy Carter

Beyonce and Jay-Z surprised fans Friday with a sneak peek at baby daughter Blue Ivy Carter. The five photos include a glowing Beyonce holding her 1-month-old girl and beaming dad Jay-Z cradling Blue in his arms.

But the biggest surprise was the way the couple chose to reveal their daughter to the world: Tumblr. Some experts thought that Beyonce and Jay-Z would make millions off the baby photos just like Angelina Jolie and Brad Pitt, who took home $4 million for pictures of Shiloh. Instead, it appears they decided to post the photos for free.

In harmony with their decision to share Blue Ivy with the world on their own terms, this handwritten note appears on the site, “We welcome you to share in our joy. Thank you for respecting our privacy during this Beautiful time in our lives. The Carter Family.”

PHOTOS: Baby pictures of Blue Ivy

Blue Ivy's aunt Solange Knowles couldn't wait to share the pictures with her friends on Twitter, posting, "THE PROUDEST AUNT IN THE WORLD....OF THE MOST BEAUTIFUL GIRL IN THE WORLD! #HelloBlue :)))"

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Photo: Beyonce and Blue Ivy. Credit: Ed Burke for Beyonce.com / Associated Press.

Blue Ivy, the brand? Beyonce, Jay-Z move to trademark her name

Blue Ivy -- Beyonce and Jay-Z's baby daughter's name was uniquely identifiable almost instantly, and her business-savvy parents are moving quickly to make sure she owns it.

Like, owns it with a trademark.

Blue Ivy Carter's parents filed an application with the U.S. Patent and Trademark Office on Jan. 26 protecting the little girl's name for possible use on a future line of baby goods, the Washington Post reported Friday.

Why the rush? There was no time to waste, it seems: Two Blue Ivy wanna-be entrepreneurs have already seen their applications swatted down, according to the Post, whose patent expert noted that no matter how many White House visits Bey and Jay had enjoyed, they'd still have to go through the office's first-come, first-served procedure like the rest of us.

However, a surge in applications is usual when a new name or phrase explodes into the lexicon, and because it's the office's job to sort things out, they try to anticipate trends and then fast-track applications inspired by names in the news, a trademark policy administrator told the Post.

Still, one Blue Ivy earned the ol' TM before Beyonce was even preggers: The Blue Ivy clothing store in Wisconsin got unknowingly lucky in early 2011.

Here's hoping they had no plans to one day launch a line of baby togs.

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Photo: Beyonce in November. Credit: Jemal Countess / Getty Images

 

 

 

 

 

 

Sundance: Aziz Ansari ponders baby gifts for Blue Ivy Carter

Funnyman Aziz Ansari is quite serious when it comes to his love of hip-hop, so naturally gifts for Beyonce and Jay-Z's new baby, Blue Ivy Carter, would be on his mind.  

The Ministry ran into Ansari preparing for a stand-up performance at Bing Bar at the Sundance Film Festival, where the Jay-Z devotee told us what he'd send off to the newborn.

"I'd get her a bib that says, 'I got 99 problems and a bib ain't one,' " said Aziz.

Photos: The scene at Sundance 2012

That's not all he'd have in store for Blue -- Aziz famously illustrated the Jay and Kanye hit "...In Paris" using iPhone emoticons. He'd like to do another featuring the newborn (who already has a music credit under her belt).

"I wanna remix, like, Drake's 'I'm On One' and have Blue on the track like waaah," he said, doing his best baby cry.

We're down, Aziz. The comedian is prepping a new comedy tour to go up on his "Parks and Recreation" hiatus, about life as he approaches 30. But for any "Parks" fans, we had to ask what how his character Tom Haverford would handle Park City.

"Tom Haverford would hit every gifting lounge possible. He wouldn't be able to get into any parties because of all the bags he'd have on him," Ansari said. 

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-- Matt Donnelly
twitter.com/MattDonnelly

Photo: Comedian and actor Aziz Ansari. Credit: Ricardo DeAratanha / Los Angeles Times