Heidi Klum does not read lifestyle blogger Gwyneth Paltrow's Goop
Klum, supermodel-cum-mogul, is launching her own lifestyle blog, Heidi Klum on AOL -- and she wants to stay as original as possible.
"I usually don't go on other people's sites," Klum told the Ministry recently when asked whether she reads Goop, "just like I don't watch other people's TV shows. You know, with 'Project Runway' there were a few other shows that were compared to us, but ... I don't do it because I would never want to [read] and get ideas."
Indeed, Klum wants her product to be unique. It follows a Paltrow-esque format in that she breaks down the components of her own life -- fashion and beauty, fitness, design, crafts and kids -- and assigns each an expert who has helped her build her own identity.
"For years people have come up to me and asked what I'm wearing, what are my favorite toys for the kids ... and my experts are all respected in the industry," she said. "They're also my friends."
Klum, now versed in a variety of digital platforms, was dragged into the modern age by her husband, Seal.
"My husband is a tech wizard. He bought me my first computer! We would chat together back when you had a webcam that was the little ball on top," she recalled.
So will Seal be popping up on her site with some gadget tips?
"I'm sure," Klum said, "my husband's always game."
-- Matt Donnelly
Photo: Heidi Klum in Cologne at a taping of "Germany's Next Top Model" Tuesday. Credit: Henning Kaiser / European Pressphoto Agency