Hey Charlie Sheen, how's that whole image rehab thing working out?

As much as we loathe giving Charlie Sheen more ink -- or whatever the electronic equivalent is -- well, here we go. In recent days, Sheen has decided to aim his violent torpedo at something other than Chuck Lorre. Sheen's new targets? Homelessness, poverty and -- violence. Yes, really.

The actor's new charity, Sheen's Korner, recently announced plans to throw money at Bryan Stow, the San Francisco Giants fan who was beaten into a coma outside of Dodger Stadium on opening day. Sheen is also giving away signed baseballs in exchange for donations of $100 or more toward the victims of the Alabama tornadoes.

Lastly, Sheen's made some noise about raising cash for bipolar awareness, providing -- after a little nudging -- more than $5,000 for the Organization for Bipolar Affective Disorders.

So! Altogether now! Who's impressed?

"Too little, too late," sniffs Bretton Holmes, a crisis PR guy who recently represented Laurel Kagay, an ex of "The Bachelor" contestant Brad Womack. "A sure sign of desperation on his part."

"Fruitless," echoes BJ Coleman, a publicist whose client roster has included Naomi "Run! She's Got a Cellphone!" Campbell. "Sheen needs to directly address his pending issues with his fan base and take ownership for any personal problems he may facing and deal with them."

Ouch. But what about The People? They must appreciate the effort. Right?

"We've seen in the past two weeks someone whose reputation is damaged and continuing to spiral out of control," says Kenneth C. Wisnefski, founder and chief executive at WebiMax, a reputation management company specializing in social media. "There is simply no monitoring or control in place that can stop his down-falling reputation."

Well! We know someone who won't be getting a signed baseball anytime soon.

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Sheen's Korner charity will launch by helping comatose Giants fan Bryan Stow

-- Leslie Gornstein

Photo: Charlie Sheen. Credit: Rick Wilking / Reuters

Comments

[suzanne]

What a snarky and out of touch article; I for one applaud and appreciate Sheen finally connecting his money and attention to needy causes he can help with - this is not too little too late, it is positive and I applaud it - more wealthy celebrities should be role modeling giving back

[John Grey]

This man is a failure. but many questions are left unanswered.
He claims that the "shooting incident" happened accidentally. Well, for those who DON'T know most all modern firearms have what is known as a "transfer bar" that prevents them from firing if dropped! This dates back to pre-WWII in many cases but most all modern weapons have this feature.

Another issue is WHY would someone donate money to help victims of a tornado, etc THROUGH Charlie Sheen? Why not simply go direct?

The guy cares about HIMSELF. Anything else i just PR. A man who doesn't see his kids is a guy who doesn't care about the most vulnerable members of his family. Sheeny is the "half man" in "Two & a Half Men".

[Denise]

I agree with Suzanne. What a snarky article. Never ever would it be too little, too late. What was he suppose to do help out with the disaster in Alabama before it happened? And no kudos or thank you's for helping out with the gentleman in San Fran or with the Bipolar Affective Disorders (which by the way was when Sheen was in Toronto Canada and we Canadians were polite enough to say thanks for the help) And he was not nudged into helping with the Bipolar Affective Disorder either, he just did. I would think that just the opposite would be happening, his fan base should be growing stronger not weaker. He has money to give and he's giving it to help people. Unlike some stuck up stars who spend no money on anyone but themselves and do not help out with any disasters, domestic or otherwise. Too bad the press can't cut him some slack. He is doing good. He is healing, maybe not the way you like but he is. And he will always keep his fans. Anyone that likes him will always like him

[sla]

A signed baseball from Charlie Sheen? That is like getting a signed tennis racket from Gary Busey. Someone should shake Charlie to remind him that he is not a baseball player. He is taking his name up on a baseball where a real sports legend should be.

Unless he is gearing up for his next big gig as a mascot. Make sure you get a little working fan to keep your tiger blood cool in that big LA dodgers mascot head, Charlie. We'll know it's you by the billows of cigarette smoke coming from the head.

[cdz from the ministry]

Christie D'Zurilla here from MOG with a gentle reminder that in general we don't publish comments that include links.

Thanks for reading and commenting, and feel free to resubmit link-free.

//cdz

[nonetta]

Na it isn't an 'out of touch' article, it's honest and aware. it's obvious that it's a stunt. it's just another acting role for him. He SAYS but what does he feel? empty and disconnected is my guess. It'll blow over. I guess it costs less to go to Alabama than Haiti in any case. I know some people would like to think he's a caring person but he isn't. He cannot be selfless - that's why many people like him/want to be him. This is all about looking good. I don't feel that way about celebrities generally but I do about him.