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Meet Max Page, the boy in the Darth Vader commercial [Video, poll]

February 7, 2011 | 10:15 am

Darth Vader commercial stars Max Page

Max Page, the kid in the Darth Vader commercial, has been unmasked -- and he looks like Luke Skywalker? Max  and his mom, Jennifer Page, hit the "Today" show to enjoy a bit of the Super Bowl Sunday limelight on Monday, without the mask.

The Darth Vader commercial for Volkswagen was 6-year-old Max's first national spot, his mom told Matt Lauer and Meredith Vieira (see the video below). Like last year's Old Spice commercial starring Isaiah Mustafa, the Darth Vader ad went up on YouTube ahead of game day; unlike that spot, the Volkswagen ad actually ran during the Super Bowl.

"It's just overwhelming," Jennifer Page said of the attention the commercial was getting, as measured in page views on YouTube. "The first night it was at 60,000 when I went to bed; woke up the next morning, it was at a million -- then my mind couldn't comprehend after that."

That's even wilder than Mustafa's experience: He said his commercial, which went up online Feb. 4, 2010,  had about 30,000 views before the game, then after the spot was broadcast the day after the game, the views climbed to about 250,000. "The Man Your Man Could Smell Like" has topped 29 million views in a year; Max's mini-Darth spot is already approaching 16 million.

Not bad for a little guy with "The Young and the Restless" on his resume who was born with a congenital heart defect. In addition to being an overnight star, Max is an ongoing patient at Children's Hospital Los Angeles.

See the Darth Vader commercial over at the Big Picture.


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-- Christie D'Zurilla

Photos: Darth Vader in "Star Wars," Max Page, and Mark Hamill as Luke Skywalker in "Star Wars." Credits, from left: Lucasfilm / Fox; Business Wire; Associated Press.