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Meet Max Page, the boy in the Darth Vader commercial [Video, poll]

Darth Vader commercial stars Max Page

Max Page, the kid in the Darth Vader commercial, has been unmasked -- and he looks like Luke Skywalker? Max  and his mom, Jennifer Page, hit the "Today" show to enjoy a bit of the Super Bowl Sunday limelight on Monday, without the mask.

The Darth Vader commercial for Volkswagen was 6-year-old Max's first national spot, his mom told Matt Lauer and Meredith Vieira (see the video below). Like last year's Old Spice commercial starring Isaiah Mustafa, the Darth Vader ad went up on YouTube ahead of game day; unlike that spot, the Volkswagen ad actually ran during the Super Bowl.

"It's just overwhelming," Jennifer Page said of the attention the commercial was getting, as measured in page views on YouTube. "The first night it was at 60,000 when I went to bed; woke up the next morning, it was at a million -- then my mind couldn't comprehend after that."

That's even wilder than Mustafa's experience: He said his commercial, which went up online Feb. 4, 2010,  had about 30,000 views before the game, then after the spot was broadcast the day after the game, the views climbed to about 250,000. "The Man Your Man Could Smell Like" has topped 29 million views in a year; Max's mini-Darth spot is already approaching 16 million.

Not bad for a little guy with "The Young and the Restless" on his resume who was born with a congenital heart defect. In addition to being an overnight star, Max is an ongoing patient at Children's Hospital Los Angeles.

See the Darth Vader commercial over at the Big Picture.


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-- Christie D'Zurilla

Photos: Darth Vader in "Star Wars," Max Page, and Mark Hamill as Luke Skywalker in "Star Wars." Credits, from left: Lucasfilm / Fox; Business Wire; Associated Press.


Comments () | Archives (23)

boring commercial...most of the Super Bowl commercials were boring...creative people are becoming scarce

He doesn't really look like Mark Hamil to me. At least no more so than any other kid at that age with that hair colour.

Couldn't agree more with ChaChaheels --I really cannot for the life of me understand what all the fuss is about with this spot

@ChaChaheels - Nice generalization. You must be a very happy and exciting person to be around. Grow up. I think it was a great commercial and connected well to the target audience. I am fairly confident that was not you.

This was my favorite commercial. It won me over, so adorable!
Max Page did a great job! May the Force be with You!

Wow, people must be very bored to be so enthralled by that commercial.

I enjoyed the commercial-- up until the moment the father started the car from inside the house.

What if the car had lurched forward?

The boy would have been killed.

Google "VW recall" for the danger.

No one has mentioned that. Just as no one has mentioned that the reason for Kelsey and Camille Grammer's marital bedroom woes could have been her well-publicized Irritable Bowel Syndrome.


Great commercial. The kid did a great job conveying his frustration and disappointment without being able to use his face. His reaction at the end was perfect too.

Cute kid and cute ad. But let's face it, any kid could have worn that costume and waved his/her hands around, so I don't get why NBC's making such a big deal over the actor and the ad.

Uh, Luke Skywalker was never Darth Vader, that was his father Anakin Skywalker.

I mean, come on guys.

It's not that difficult.

Great commercial that hits all the right emotional notes; childhood dreams of magic threatened, father's ability to bring that magic to life and a shared moment for both parents to re-affirm love for child.

Plus the car.

Excellent, excellent work.

@Huh? -- Christie D'Zurilla here from MOG to agree with you that no, it's not that difficult, and that's why this post doesn't say Luke Skywalker was Darth Vader. Would be kinda hard, as Vader/Anakin Skywalker was Luke's father.


These people who don't like it obviously don't have/want kids.

KC said "These people who don't like it obviously don't have/want kids."

More likely they never had any imagination or wonder as kids themselves. I don't know a guy who saw 'Star Wars' when he was a little kid who didn't try to really use the Force at least once. To actually think you made the car start would be both scary and awesome all at once. The other thing is that the dad knows this because he did the same thing when he was little. That's why this rocks.

Dear Bob: I am an exciting and happy person to be around. It's just that I found the spot boring and forgettable...Glad you liked though...so go out and buy yourself a new car if it makes you happy...Smooches...

Max Page is absolutely adorable! I'd love to see him in a photo with Mark Hamill. That would be the ultimate! :D

Only Ebenezer Scrooge before the ghosts visited him wouldn't like Max Page and his commercial! This was sweet and cute and while I probably won't buy a VW, I will watch anything this kid is in! Pity some of the other posters won't give as much enjoyment in their lives as this child did in one commercial!

Wow people, seriously. Give the little boy some credit. He did good and is probably living a dream right now and you are all saying bad things about him! Who doesn't love Star Wars?! You guys need to lighten up

I don't get it. It's not funny and the kids appearance on the Today show was annoying. I know the kid is having fun and I don't mean to be negative and mean, but all the commercials sucked this year. They were all either very serious and dark or very sexual. Where were the funny commercials? With the bad economy you would think they would try to sell their products with a little bit of light humor. The few humorous attempts that were made were horrible, ie. Groupons commercial making "light" of the sad state Tibet is in. I mean really?! One of your only attempts at a comedic commercial is to try and get me to burst out laughing at the horribly depressing state that the people of Tibet are in?? Really??????!!!

He looks nothing like Mark Hammill.Just another "Hollywood kid"trying to cash in on his "15 minutes of fame."

Just another "Hollywood Kid" trying to biy his 15 minutes of fame.He does not like Mark Hammel.

Some rich philanthropist should buy this young gentleman a pacemaker that looks like the one Tony Stark/ Iron Man uses. That would be awesome! Super Max is a modern day hero in his own right, and his parents should be very proud of him. May the force (the good one) always be with you, Max!

As a child, I played with Star Wars toys, enjoyed the films and had a very rich and creative imagination.

As a Father of a 7 year old boy, I encourage my son to play and enjoy a healthy, imaginative world.

I love the fact that the father here finds a little way to play with his son.

Perhaps some of the people that dislike this commercial prefer to see emasculated men, who are portrayed as helpless, oblivious buffoons.

As a side note, I have used such psychological games to play with the cause-and-effect perceptions of adults. If/when I let them in on the game, they are always entertained by the illusion. That might be why people like Lance Burton, David Blaine, Cyril Takayama and James L. Clark are so successful.


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