For Paris Hilton, commerce is a girl’s best friend

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Paris Hilton channeled her inner media-saturated starlet Tuesday night, invoking the spirit of Marilyn Monroe to promote Tease, the socialite’s 10th fragrance, at a party in L.A.

Hilton told ‘Entertainment Tonight’ that she’s very involved in development of her fragrances, with input in areas including what they smell like and what they will be called. (We’re no experts, but those would seem to be a couple of significant areas.)

With Tease already a hot seller, according to Paris, and the folks in the background ‘energized’ about the future of such ‘prestige products,’ the socialite’s team is moving on with development of her 11th scent -- we hope, in the spirit of ‘11,’ it’ll be one invoking the essence of someone who can keep counting after the fingers on both hands have been used.

-- Christie D’Zurilla

When Paris Hilton is around, you never know what aroma will waft by.