PREACH IT! 'Jersey Shore' fans, how much would you pay for underwear designed by Pauly D?
But that was before "Jersey Shore." Forget the his and hers jet skis. Think his and hers jacuzzis -- maybe even custom-built in a luxury condo in Hoboken. Snooki, J-Woww and the Situation have essentially founded a mini-empire since their show took off, launching thousands of dollars in guido-flavored enterprise. Snooki is hawking self-tanner, J-Woww has a fashion line called Filthy Couture, and the Situation has a music single, among other things.
As for poor Pauly D, he's had little more than his ones and twos — until now. The Ministry recently got a missive from Cafe Press, indicating that an official Pauly D merch store has opened.
Geared specifically for those seeking aid in beatin’ up the beat, the shop includes tank tops celebrating the infamous half-hour Pauly D hair blowout ($18.99) and ladies underwear that says Mrs. Pauly D on the rear ($16.99). All items have been designed or approved by Team Pauly.
Even though he has officially monetized his image, you can’t call Pauly D greedy. The markup on Pauly D Cafe Press merch is roughly 30 percent -- the average percentage for all goods for sale through the online retailer.
— Leslie Gornstein
Photo: "Jersey Shore's" Paul "DJ Pauly D" DelVecchio ain't gonna let that Ed Hardy guy get all the T-shirt glory. Credit: Jason Merritt / Getty Images.