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Shelter pets get Ellen DeGeneres' stamp of approval

EllenEllen DeGeneres really wants you to adopt. She's so serious about wanting you to adopt that she's springing for dinner to prove it.

A million dinners, actually. And we hope you like stew. Because she wants you to adopt a shelter pet. And she has stew. A lot of stew.

The U.S. Postal Service's 2010 social awareness stamp campaign, "Animal Rescue: Adopt a Shelter Pet," is getting a big promotional push from DeGeneres and Halo Purely for Pets -- the company, part-owned by the newest "American Idol" judge, announced Wednesday that as the stamp is launched, it will donate a million servings of Spot's Stew to shelter pets awaiting adoption.

So how does this all work?

"The first thing you can do is adopt a shelter pet, just like it says on the stamp," DeGeneres said. "That's one less mouth to feed for these under-funded animal shelters across the country. More importantly, you'll give an abandoned pet a true home -- and change your own life in the process."

Got it. This Ministry correspondent is currently on Rescue Dog No. 4 and can vouch for those positive, life-changing effects. And of course, DeGeneres, the customer who bought into the company, hopes that new pet owners will put Halo on their shopping lists.

"We were honored to be approached by USPS for this campaign,” said Steve Marton, Halo's chief exec. "We're here to help make sure this amazing social awareness translates into a meaningful difference for shelter pets."

For those just waking up not quite ready for a lifelong commitment, however ...

Portia and ellen... the stamps can be pre-ordered at www.stampstotherescue.com; on April 30, Postmaster General John E. Potter will join Ellen for the official dedication ceremony at the Academy of Television Arts & Sciences in Hollywood, and the stamps will be available for sale nationwide that day. USPS awareness stamps have highlighted causes including Alzheimer's disease, sickle cell anemia, the Amber Alert program to help find missing children, and adoption -- but that one was about kids, not critters.

Ellen, of course, is not the only animal lover in her household. Wife Portia de Rossi on Monday happily kicked off the "I'm an Alley Cat Ally" campaign addressing issues with stray and feral cats. "The Trap-Neuter-Return approach is the only way to help contain the populations and save their lives," De Rossi said.

Good thing they're in agreement about their two cats and three dogs, because, DeGeneres told People Pets last year, "Most of them sleep in the bedroom with us."

So, the stamps are out April 30. The food is going to the organizations. The rescue pets, meanwhile, are available immediately from local shelters, where they often end up through no fault of their own

Adopt. Spay or neuter. Love. 

Oh, yeah, put stamps on stuff and put it in the mail, too.

-- Christie D'Zurilla

Photos: (top) Ellen DeGeneres arrives at the Daytime Emmy Awards on Aug. 30 in Los Angeles. Credit: Matt Sayles / Associated Press

(bottom) Portia de Rossi and DeGeneres attend the Art of Elysium 10-year anniversary gala in L.A. on Jan. 12, 2008. Credit: Richard Hartog / Los Angeles Times

For more Ellen DeGeneres dispatches from the Ministry of Gossip, click here and scroll down. Charity-related dispatches are here, and we have stuff on celebs and their animals too.

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Comments () | Archives (5)

I think it is wonderful what Ellen and Portia are doing. Ellen is always doing such wonderful things for people in need and animals, she is an angel on earth. God Bless them both. More people could take a cue from them. Go Ellen!!!!

Thank you to Ellen and to Christie D'Zurilla for the article, for rescuing and for helping so many that would die otherwise! Shelter/rescue animals are the BEST! They are so grateful and they never let a day go by without reminding you of that.

I only hope the USPS prints enough stamps to accomodate the demand. I remember in 2004/2005 when you couldn't find the spay/neuter stamps anywhere and people would complain about it. Apparently they sold out and never responded to our pleas of asking for a reprint. That is a lot of money that could have saved a lot of lives with spay/neuter.

As soon as I saw this at the post office I got online and ordered me some.... what a great way to help the animals. Way to go Ellen!!

Applauding her for the effort, it seems to me that her donation would have been better served feeding hungry people. Or if she is donating to human charities as well, publicize that as well. It's not that I don't view animals' needs as important, but a donation of that magnitude plus the additional contributions from its public exposure would have benefited an awful lot of people. And where is the priority?

replay to people lover people can take care of them self animals are depended one us


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