Tribune loves them some intarweb prankage

Even though I am new to the Times/Tribune world, I am quite aware of the Legend of Sam Zell. When he first made his tour of Tribune-owned newspaper facilities he was challenged by an Orlando Sentinel staffer who accused the billionaire of wishing that his new properties give its readers puppy dogs instead of hard news. Zell accepted the criticism by saying, "you're giving me the classic... journalistic arrogance of deciding that puppies don't count."

Today Zell took it a step further by changing the name of Tribune Corp to ZCMEINC, as seen on the company’s new website at Tribune.com. And yes, those are puppies in the masthead.

Here is the new welcome message:

ZellCoMediaEnterprises Inc. is America’s largest employee-pwned media company. We're so 1337 that other companies wish they were us. They wake up and say, "Hey, I wonder what ZellCoMediaEnterprises Inc. is doing today. I bet they're doing an April Fool's Day gag. Why didn't we think of that?" Then they read amNY, post some pics on enginehead.com then go to work and whine about how the Cubs are so going to beat the Yankees this year. The winds of change are blowing.

So wait, the Cubs aren’t going to beat the Yankees this year?

[ Tribune ]

Comments

[AmbroseKalifornia]

Dude, you ARE stalking me. I first read about this guy at like 10 this morning. Creepy.