Santogold: When bad beer happens to good artists

The brazen hip-hop-inspired dance of Santogold was one of the standouts of the South by Southwest Music Conference in Austin, Texas, this year. Her self-titled debut is due April 29, and its mix of multicultural electronic noises, '80s synths and monster-movie sound effects should make Santogold a best new artist contender for the 2009 Grammys.

So it was a shame to hear her song "Creator" in a beer commercial. Granted, it's the norm for artists, especially new artists, to license out material for advertisements, so much so that it's really not worth mentioning anymore. But when it's in the form of a flavored macro-lager, one cannot keep quiet.

Listen to the song, but close your eyes.

OK, so to be fair, judgment on Bud Light's new lime-flavored beer can't be passed until it's actually tasted, but flavored beer is always worthy of some major warning signs (looking at you Miller Chill).

Bud's brew is in the midst of an apparent $35 million marketing campaign, so expect to hear plenty of Santogold over the coming months. Hopefully the aftertaste won't be too damaging, as this year, Feist rode a commercial all the way to a Grammy nomination.

Listen to the song -- an urban safari of warped electronic noises -- sans commercial: