The effort will brings together Internet Service Providers -- the companies that are the gatekeepers to to the worldwide web -- and content creators in the fight against the theft of intellectual property. It will be overseen by the newly created Center for Copyright Information whose backers include the Motion Picture Association of America, whose members include all the major Hollywood movie and televison producers, the Recording Industry Association of America and Internet Service Providers Comcast Corp., Time Warner Cable, Verizon and AT&T.
Specifically, the initiative will target households whose Internet usage indicates that pirated content is either being uploaded or downloaded. As many as six "copyright alerts" will be sent to those homes in an effort to let subscribers know that their Internet accounts have been used in an illegal fashion. Subscribers will get a series of warnings in the form of emails or pop-up messages.
While the ISPs will not shut down a subscriber's broadband service as punishment for piracy-related activity, there will be repercussions to users including the potential for having the speed in which they access the Internet reduced, which would hinder piracy. Repeat offenders may also be required to contact their ISP provider to discuss the matter.