Cinepolis, the largest movie chain in Latin America and the fourth largest in the world, will bring its brand of luxury cinema to Westlake Village on July 20, marking its third theater in Southern California.
Cinepolis opened its first U.S. theater last summer in the the Del Mar Highlands Town Center in the San Diego area, expanded into La Costa in February, and will debut two additional locations this summer in Orange County's Laguna Niguel and Rancho Santa Margarita.
The upscale chain's theaters allow patrons to order gourmet food and drinks from plush leather recliners and include 21-and-over auditoriums where adult patrons can order alcohol.
Cinepolis is hoping to capitalize on the trend that has worked well for the circuit in other countries. The theater chain pioneered its luxury cinema concept in Mexico City in 1999 and has since expanded to about 150 screens across Latin America. Several other theater chains have been offering so-called premium food and beverage services in an effort attract new customers. Australian luxury theater operator Gold Class Cinemas brought its high-end brand to Pasadena more than two years ago.
The new eight-screen theater complex, currently operated by Mann Theatres, and will be similar to the one in Del Mar, which includes a hotel-like lounge area and lobby with couches and touch screen monitors showing movie trailers, a cafe serving coffee and desserts, and a full bar with specialty drinks.
— Richard Verrier
Photo: Before their movie starts, diners enjoy gourmet hot food and drinks in the lobby restaurant at Cinepolis Luxury Cinemas in the Del Mar Highlands shopping center in Del Mar, Calif. Credit: Don Bartletti / Los Angeles Times.