'Titanic' ticket sales in China set $7 million record for Imax
Imax Corp., the big-screen theater company, this week sank its previous box office record in China with the 3-D release of "Titanic."
Since its release April 10, the 3-D version of director James Cameron's 1997 epic drama starring Kate Winslet and Leonardo DiCaprio has grossed an estimated $74 million in overall ticket sales in China -- breaking previous box office records in that country.
That was a windfall for the studio that released the film, 20th Century Fox, and also for Imax, which accounted for a record-breaking $7 million in opening week ticket sales from 64 of its theaters in China, the company said in a statement. (The re-release of "Titanic" has so far produced $210 million in ticket sales globally, with Imax theaters accounting for $15 million.)
"As the record-breaking results demonstrate, Chinese moviegoers have a huge appetite for 'Titanic 3D,' Jim Cameron's one-of-a-kind filmmaking, and are passionate about seeing it in the most immersive way,'' said Greg Foster, chairman and president of filmed entertainment for Imax.
The Canadian-based company, which has a large operation in Santa Monica, has been expanding its business in China. Last year, Imax formed a joint venture with China's largest cinema operator, Wanda Cinema Line Corp., to open 75 theaters in 25 locations by 2014.
Photo: Kate Winslet in "Titanic." Credit: Paramount Pictures