'Twilight: Breaking Dawn' DVD sales top 'Eclipse,' trail 'New Moon'
The latest "Twilight" movie sold more DVDs on its opening weekend than the prior installment, but Bella, Edward and Jacob are still well behind their record.
"The Twilight Saga: Breaking Dawn -- Part 1," the fourth picture in the hit teen vampire series, sold an estimated 3.2 million DVD and Blu-ray copies from its Saturday morning debut through Sunday night, according to Lionsgate's recently acquired Summit Entertainment unit, which released the film theatrically in November.
That's about 18% more than the home entertainment bow of the last "Twilight" picture, "Eclipse."
However, it's 20% behind the debut sales of "New Moon," the second "Twilight" movie, which sold 4 million copies it first weekend. The original "Twilight" sold 3.8 million copies on its first weekend.
"Eclipse" was the only "Twilight" movie to launch on DVD in December, as it was also the only one to hit theaters in the summer. The first two debuted on DVD in March of 2009 and 2010, respectively, closer to the February date for the latest installment.
Summit charged a higher wholesale price for "Breaking Dawn -- Part 1" than previous "Twilight" movies, meaning revenue per copy sold was higher than in the past.
"Breaking Dawn" also sold 50,000 digital copies and was rented 80,000 times via video-on-demand. Those figures are up 47% and 142%, respectively, over "Eclipse," according to Summit.
The final "Twilight" movie, "The Twilight Saga: Breaking Dawn -- Part 2," is due in theaters Nov. 16.
-- Ben Fritz
Photo: Robert Pattinson and Kristen Stewart in "The Twilight Saga: Breaking Dawn -- Part 1." Credit: Andrew Cooper / Summit Entertainment