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Kodak name banished from Oscar telecast

The Kodak Theatre is no more

The name Kodak will be verboten at the 84th annual Oscar Awards this Sunday, according to the Academy of Motion Picture Arts and Sciences.

The Academy Awards will still take place at what was until very recently known as the Kodak Theatre in Hollywood. However, now that Kodak has filed for bankruptcy and gotten out of its naming rights deal for the theater, announcers on the telecast will refer to the facility simply as the Hollywood & Highland Center.

It's not as catchy, but at least no one will have to worry about creditors interrupting the ceremony.

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-- Joe Flint

Photo: Members of the props crew work on moving one of the large Oscar statues before the 2011 Academy Awards. Credit: Al Seib / Los Angeles Times

 

 
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