Company Town

The business behind the show

« Previous Post | Company Town Home | Next Post »

Average movie-ticket price edges up to a record $7.93 for 2011

February 9, 2012 |  1:04 pm

Hugo Scorsese Movie Ticket Prices

The average movie-ticket price in the U.S. climbed to an annual record of $7.93 in 2011, up from $7.89 the year before, the National Assn. of Theatre Owners said Thursday.

Rising prices paid by moviegoers reflect an increase in premium-priced tickets for 3-D movies, IMAX screenings and other specialty formats, said Patrick Corcoran, spokesman for the theater association.

In the fourth quarter, however, the average ticket price dropped to $7.83, down from $8.01 in the  last three months of 2010, as theater owners offered more specials and discounted tickets on Tuesday nights.

Total box office revenue last year slumped 4% from the year before to an estimated $10.2 billion, while cinema attendance dropped 5%.

Some analysts blamed rising ticket prices for the decline in box office revenue last year, but theater owners have cited other factors, including the types of movies Hollywood released. Business has rallied so far this year, however, with box office revenue up about 11% and attendance up about 12% compared with the same time last year.

The trade association's ticket-price figures are based on data from across the country and include lower-priced matinee and children's tickets.

RELATED:

Discounts on movie tickets make theaters uneasy

U.S. theaters get a lump of coal at the box office in 2011

Flagship Theatres' Cinemark lawsuit a test for independent chains

-- Richard Verrier

Photo: Asa Butterfield plays Hugo Cabret in "Hugo" from Paramount Pictures. Credit: Jaap Buitendijk / Paramount Pictures

Comments 

Advertisement










Video