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Disney replacing Carney with experienced marketing executive

January 10, 2012 | 11:55 am

MTCarney RichRoss Disney

Walt Disney Studios chairman Rich Ross has selected an experienced Hollywood hand to replace departing worldwide marketing president MT Carney and hopes to finish negotiating a contract with the new executive later this week, two people familiar with the matter but not authorized to speak publicly confirmed.

Ross has kept a very tight lid on who the person is, however, to prevent the name from being leaked to the media before a deal is finalized. Even several people who work at or closely with Disney said they have not been informed of the person's identity.

The choice of a Hollywood insider shows that Ross does not want to repeat his decision of choosing someone with no film experience after Carney, who came to Disney from a Madison Avenue "brand management" firm, proved ineffective and left after 19 months on the job.

A spokesman for Disney declined to comment.

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-- Ben Fritz

Photo: Disney studio production president Sean Bailey, left, studio president Alan Bergman, Walt Disney Co. CEO Bob Iger, ex-studio marketing president MT Carney and studio chairman Rich Ross at the November premiere of "The Muppets." Credit: Todd Williamson / WireImage

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