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ABC and motion picture academy unveil updated Oscars app

January 24, 2012 |  3:43 pm

Oscars app for iPhone

Behind-the-scenes moments of the 84th Academy Awards ceremony Feb. 26 will once again be coming to multiple screens near you.

The Academy of Motion Picture Arts and Sciences, together with Walt Disney Co.'s ABC Television Group, have updated the Oscars app they introduced last awards season that brings video from the red carpet, backstage and the Governors Ball to portable Apple Inc. devices.

Tuesday's announcement coincides with this morning's unveiling of the 2012 Oscar nominations.

Enhanced features include new ways to experience Hollywood's biggest event of the year from the iPad, iPhone or iPod touch. Viewers will have two ways to view the goings on: in a "watch" mode that provides a guided multi-camera tour of the Oscars, or a "direct" mode that enables viewers to choose their own camera angle.

One pre-show component offers access to awards buzz on Twitter and video from last year's show and original video, plus photos.

"Our team really listened to what fans had to say last year, and made a huge effort to build on the things that worked and make them even better," Karin Gilford, senior vice president of digital media for ABC.com, said in a statement.

The Oscars app is an attempt to hold onto viewers who already use a tablet, smartphone or laptop computer to check their email, surf the Web or post to social media sites while watching TV shows. Its content is designed to complement the live telecast.

ABC sister division Walt Disney Studios is competing for best picture in this year's Oscar race with two movies it distributed for DreamWorks, "War Horse" and "The Help." 

However, Disney's Pixar Animation Studios did not receive a best animated feature nomination for "Cars 2" -- the first time an eligible Pixar movie has been snubbed by the Academy since the animation category was created in 2001.

Pixar's "La Luna" did garner a best animated short film nomination Tuesday.

RELATED:

Merchandise sales drive Pixar's 'Cars' franchise

Oscars nominations 2012: 'Artist,' Scorsese's 'Hugo' shine brightest

ABC, Motion Picture Academy offer backstage view of Oscars for a fee

-- Dawn C. Chmielewski

Image: The Oscars app. Credit: Disney/ABC Television Group

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