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Sony offers free flights on Pan Am via iTunes

December 20, 2011 |  8:00 am

Pan Am is going to be free on iTunes

Sony Pictures Television is offering free flights on Pan Am.

The first nine episodes of the ABC drama "Pan Am," which Sony produces for the network, are being made available free on Apple's iTunes starting Tuesday.

The unusual move to give the show away is part of Sony's efforts to generate some heat for the struggling "Pan Am" at a time when most of the networks are in rerun mode. "Pan Am," which stars Christina Ricci and Margot Robbie, is described by the studio as being about four stewardesses who "traverse the globe encountering romance, intrigue and adventure every time their cutting-edge 707 hits the tarmac." Critics were mixed on the show with many saying it lacked depth.

"Pan Am" had a strong opening for ABC in the Sunday 10 p.m. slot, but then its ratings have taken a large fallfell. ABC took the show off the schedule in early December but is bringing it back Jan. 8 with a run of five more episodes, which may be its last chance to prove the show is safe for air travel.

“We’re confident that this promotion will generate enthusiasm for the show’s return," Sony Pictures Television Senior Vice President of Marketing Chris Van Amburg said.

After "Pan Am" finishes its run in February, ABC will debut "GCB," a new drama about high society women in Dallas.

RELATED:

Review: Pan Am aims to fly high

Sony looks to cash in on Pan Am merchandise

-- Joe Flint

Photo: Christina Ricci, left, and Margot Robbie costar on "Pan Am." Credit: Sony Pictures Television

 

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