On Location: Film Works debuts 'Let's Keep it Here' PSA
Film Works has officially debuted its "Let's Keep it Here" PSA aimed at reminding Angelenos of the importance of their hometown industry.
In the 90-second segment, actress and singer Tia Carrere ("Wayne's World," "Rising Sun" and "True Lies") strolls through a film set, talking about the role of craft service workers, prop makers and others employed on a typical production.
The spot, produced by FilmL.A. Inc. with the help of Shoot Movies in California, a group that has been fighting production flight from California, is part of a campaign called Film Works to promote the economic benefits of the film and TV industry. The public service announcement will appear on various websites and on LA Cityview, Channel 35. A version of the spot will also be shown at Mann Theatres this Fall.
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-- Richard Verrier
Photo: Actors relax between takes as volunteers from the film industry shoot a PSA in Studio City as part of a campaign to highlight the benefits of filming in Los Angeles County. Credit: Anne Cusack / Los Angeles Times.
