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On Location: Film Works debuts 'Let's Keep it Here' PSA

September 7, 2011 |  2:12 pm

tia carrere film works
Film Works has officially debuted its "Let's Keep it Here" PSA aimed at reminding Angelenos of the importance of their hometown industry. 

In the 90-second segment, actress and singer Tia Carrere ("Wayne's World," "Rising Sun" and "True Lies") strolls through a film set, talking about the role of craft service workers, prop makers and others employed on a typical production.

The spot, produced by FilmL.A. Inc. with the help of Shoot Movies in California, a group that has been fighting production flight from California, is part of a campaign called Film Works to promote the economic benefits of the film and TV industry. The public service announcement will appear on various websites and on LA Cityview, Channel 35. A version of the spot will also be shown at Mann Theatres this Fall.



On Location: "The Mentalist" TV drama joins film and marketing effort

On Location: Making a film about the benefits of filming in L.A.

FilmL.A. unveils marketing campaign to tout local film industry

-- Richard Verrier 

Photo: Actors relax between takes as volunteers from the film industry shoot a PSA in Studio City as part of a campaign to highlight the benefits of filming in Los Angeles County. Credit: Anne Cusack / Los Angeles Times.