Warner Bros. buys Rotten Tomatoes parent Flixster
Warner Bros. Home Entertainment Group said it had struck an agreement to buy Flixster, the parent company of Rotten Tomatoes, a website that analyzes movie reviews, awarding films a given number of tomatoes. So the next time a Warner Bros. movie gets bad reviews, the studio should be the first to know about it.
Flixster also owns a popular social media site devoted to entertainment. Overall, Flixster has around 25 million users.
Warner Bros. said it planned to use the "powerful Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership."
In a call with analysts to discuss first quarter earnings, Time Warner Chief Executive Jeff Bewkes said, the comnpany would develop a platform to sell movies from all studios in "an agnostic way that will benefit the whole industry."
Terms of the deal were not disclosed.
-- Joe Flint
For the record: This post was updated to include remarks on the purchase from Time Warner Chief Executive Jeff Bewkes.
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