Terry Curtin named head of marketing for Relativity
Former Revolution Studios marketing chief Terry Curtin has been named president of theatrical marketing at Relativity Media.
Curtin is the third person to hold the production company's top marketing position in less than a year. Former marketing and distribution president Peter Adee, who joined Relativity when it acquired the distribution operations of his former employer Overture Films last August, recently announced he would leave. He replaced Geoff Ammer, who was appointed as president of marketing last January.
Since leaving the film finance and production company Revolution in 2004, Curtin has worked at the advertising firms Intralink Graphic Design and Cimarron Group as chief executive and co-president of entertainment, respectively. Before joining Revolution in 2002, she worked in marketing jobs at Universal Pictures, Walt Disney Pictures and 20th Century Fox. She will report to Relativity Chief Executive Ryan Kavanaugh.
She joins Relativity as it is beefing up its slate of self-financed and released films after six years of primarily co-financing movies with Universal Pictures and Sony Pictures. Its next release is June's family film "Judy Moody and the Not Bummer Summer," and in November the studio releases its first big-budget tentpole, "Immortals."
Most of Relativity's movies that launched while Adee headed marketing have fared poorly at the box office. The studio recently had its first self-released hit, the Bradley Cooper thriller "Limitless."
Though Adee oversaw both marketing and distribution, Curtin's purview is only the former.
-- Ben Fritz
Photo: Terry Curtin. Credit: Relativity.