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Univision shuffles management, names a new L.A. station general manager

March 22, 2011 |  2:36 pm

Univision Communications announced several promotions Tuesday, including a new general manager for its flagship television stations in Los Angeles.

Alberto2Alberto Mier y Terán, 43, was named vice president and general manager for Univision's two highly ranked L.A. stations KMEX-TV Channel 34, which carries Univision programming, and KFTR-TV Channel 46, which is its TeleFutura-branded station.

A 10-year Univision veteran, Mier y Terán most recently worked as general manager of the company's two stations in Chicago. He previously managed the Univision affiliate and TeleFutura station in San Diego.

He will be based in L.A. and report to Peter Walker, who is in charge of Univision's large chain of TV stations.

The other management moves were intended to fortify the company's advertising sales force. In two months, the broadcast TV industry will kick off its all-important commercial sales season, when advertisers commit the bulk of their spending budgets for the upcoming fall season.

Univision tapped former KMEX general manager Maelia Macin as executive vice president of network advertising sales, based in New York. Previously, she was in charge of all of Univision's southwestern stations, including those in San Francisco, Phoenix and Tucson. Macin has been with Univision 19 years.

Peter Lazarus was named executive vice president, sales strategies for new networks, including the newly acquired TuTV channels.

Univision last week parted ways with its chief executive of four years, Joe Uva.  The company's board -- which includes L.A. billionaire Haim Saban and representatives of Mexico's Grupo Televisa and the private equity firms Providence Equity Partners, Madison Dearborn Partners, Thomas H. Lee Partners and Texas Pacific Group -- said it would conduct a search for a new CEO. No timetable was given.

Four years ago, Univision moved its corporate headquarters to New York from L.A.

-- Meg James

Photo: Alberto Mier y Terán. Credit: Univision

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