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The Morning Fix: All Sheen all the time! 'King's Speech' is big win for Weinstein Co. NFL lockout nears.

March 1, 2011 |  7:24 am

After the coffee. Before wondering if there is a 12-step program for media addiction.

The Skinny: Charlie Sheen's "I'm mad as hell and I'm not going to take it anymore" tour hit full steam Monday. Oscar ratings took a big tumble in both total viewers and younger demographics, the latter of which was supposed to go up with James Franco and Anne Hathaway hosting.

Winning! "Two and a Half Men" star Charlie Sheen started his day by showing up on both NBC's "Today" and ABC's "Good Morning America." Then he did a live online interview with TMZ and capped his day off with an hour on CNN's "Piers Morgan." Midway through Monday his own publicist threw in the towel. It was the same rant everywhere he went. He's "winning." The "scoreboard doesn't lie" and, of course, "duh." He has probably inadvertently started a new drinking game. Every time Charlie says "winning," do a shot. I'm not a shrink but seems to me someone may have replaced overindulging on spirits, sex and substances with a media addiction. It would have been nice if any of these outlets had called Sheen on saying HBO wanted to do a show with him, which the pay channel denied. In the meantime, his lawyer told Warner Bros., which produces Sheen's hit CBS sitcom, that the actor would sue if he was not compensated for all eight episodes that were scrapped for this season. Sheen coverage and analysis from GQ, New York Times, Wrap, Hollywood Reporter and the Los Angeles Times.

Firing back. Chuck Lorre, co-creator and executive producer of "Two and a Half Men" and Sheen's biggest target, lobbed one back at the actor with a new "vanity card" at the end of Monday's repeat episode of the show. "Screw grace, I am so outta here," was the kicker. Lorre often has used the vanity cards to tweak Sheen and his lifestyle.

He's back! With "The King's Speech" scoring big at Sunday's Oscars, Weinstein Co. bosses Harvey and Bob Weinstein are in gloat mode less than a year after seeming to be on the brink. Weinstein Co. is expected to take in between $75 million and $100 million from "The King's Speech," reports the Los Angeles Times. Industry website Deadline Hollywood looks at what's next for Weinstein Co.

Oscars don't wow Nielsens. The ratings for Sunday night's Oscars were not award-winning. The show was down in both viewers and young demographics. So much for James Franco and Anne Hathaway bringing in the 18-34 eyeballs. Of course, they didn't get much help from the show's production. The first half-hour seemed designed to drive away anyone under the age of 60. Ratings coverage from Reuters, Wall Street Journal and Los Angeles Times. The Oscar show itself wasn't the only boring thing on Sunday night, New York Times advertising reporter Stuart Ellliott wasn't wowed by the commercials.

Lockout! The NFL's labor contract with players expires at the end of the week and a new deal seems unlikely. The NFL wants a bigger cut of the revenue pie and to extend the regular season from 16 games to 18 games. Players are against both and are concerned that an extended season will mean more injuries and long-term physical problems. The Daily Beast's Buzz Bisssinger says this is all about the NFL's greed and the players will pay the price.

Inside the Los Angeles Times: Romantic comedies are popping up all over television. Hope they are funnier than they look. Original "it" girl Jane Russell dies at 89.

-- Joe Flint

Follow me on Twitter. The scoreboard doesn't lie. twitter.com/JBFlint

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