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Samsung pumps $15 million into L.A.-based 3-D company MasterImage


Tired of watching 3-D movies in theaters? How about watching 3-D films and sporting events on your smart phones -- without the glasses?

That's the vision of L.A.-based MasterImage 3D, which announced Tuesday that it had received a $15-million investment from Samsung Ventures, a division of the South Korean consumer electronics giant that recently introduced its own 3-D television sets.

The infusion will allow MasterImage to develop new 3-D technology for mobile phones, tablets, PCs and movie theaters, the company said in a statement.

Founded in Seoul, South Korea, in 2004, MasterImage employs 100 people, inluding 20 in L.A. Another 40 to 50 workers will be hired in L.A. as a result of the new investment, said Chairman and CEO Younghoon Lee, delivering a welcome boost to Southern California's post-production sector, which has been hit hard by job losses in recent years.

"Samsung’s investment supports our strong belief that we’ve just begun to realize the impact 3-D will have on consumers,” Lee said in statement. “We are committing this investment to innovation — specifically, to advancing our 3-D solutions for cinema, smart phones, tablets, and larger auto-stereoscopic displays. We will continue to build toward our vision of 3-D on every screen."

Ilseok Yoon, managing director of Samsung Ventures America, said, “Our investment in MasterImage 3D is consistent with our strategy to work closely with established market leaders. The company was early to market with auto-stereoscopic 3-D mobile displays and has built a significant business in 3-D cinema."

-- Richard Verrier

Comments () | Archives (5)

For the love of god, won't this whole 3D thing just die already? Are the consumer electronics companies even talking to people. Nobody wants it!

But then, without something new, they'd have nothing new to sell. And since we're trained consumers, we just have to consume, don't we...? So it's in the companies' interest to convince us that we really really do want 3D!

Must be lenticular display...

Can't the cell phone makers just license whatever 3d technology that the nintendo 3ds is using.

They do seem to work fairly well but then again the whole 3d thing, glasses or not, might just be more of a gimmick and the wow factor well wear off pretty quickly.

When the politicians understand the valuable benefits of stereo 3D in education, 3D will be here to stay and all content will have a 3D version... Proven fact that stereo 3D accelerates and improves learning significantly. Schools will eventually issue stereo 3D tablets to students instead of textbooks. Mark my words!

If you ever saw what MASTERIMAGE calls a 3D system you would be shocked...it looks like a toy color wheel...this spinning wheel that is changing the color each eye sees...all the time...what a joke. Glad to see the koreans wasting time on old antiquated technology like DLP color wheels...lol


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