‘Hop’ the latest movie to get iPhone game promotion

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Before they compete against each other on the big screen, ‘Rio’ and ‘Hop’ will face off on the smallest screen.

The popular iPhone game Doodle Jump today is launching a new level featuring the lead character -- the Easter Bunny’s son -- from Universal Pictures’ upcoming live-action/animated hybrid film ‘Hop,’ which comes out in theaters April 1.

The promotional feature is similar to an upcoming new version of the iPhone and iPad game Angry Birds that features characters from 20th Century Fox’s April 15 animated release ‘Rio.’

-- Ben Fritz

Related:

Angry Birds and ‘Rio’: Birds of a feather flock together