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Green Bay Packers and Pittsburgh Steelers should be ratings gold for Fox


Anyone who thinks that a Super Bowl featuring the Pittsburgh Steelers and Green Bay Packers won't deliver the numbers that the New York Jets and Chicago Bears would because they are from larger markets is sadly mistaken.

Although it's true that the Jets and Bears hail from bigger cities, the Packers and Steelers have huge followings, and both have been on national television far more than just about every other team in the league over the last five years. Fox, which has this year's game, has nothing to worry about.

The Super Bowl is not like Major League Baseball or the National Basketball Assn. finals. Fans come regardless of who is playing. The game has become America's unofficial holiday.

Last year's battle between the small-market New Orleans Saints and Indianapolis Colts on CBS drew more than 106 million viewers. The year before that, the match-up between the Arizona Cardinals and Pittsburgh Steelers on NBC had 98.7 million viewers. That audience topped the New York Giants' stunning upset over the New England Patriots in the 2008 game on Fox, and both those teams are from big cities.

The last five Super Bowls have all had audiences north of 90 million. The Steelers and Packers are institutions with lots of big-name players. Fox won't have to do a lot of promoting to get people pumped for the Feb. 6 showdown. 

Indeed, NBC Sports chief Dick Ebersol woke up a little envious of Fox.

"This is going to be a monster," Ebersol said in an interview, noting that both the Packers and Steelers are "iconic brands."

"I would give my eye teeth to be [Fox Sports Chairman] David Hill this morning," Ebersol cracked.

-- Joe Flint

Photo: Steelers quarterback Ben Roethlisberger keeps his eye on the ball in the Jan. 23, 2011, game. Credit: Doug Kapustin / MCT


Comments () | Archives (10)


And I imagine they try to squeeze more than 100,000 football fans into two-year-old Cowboys Stadium on Super Bowl Sunday in Arlington, Texas.

Jerry Jones "Palace in Dallas" Yeppers they are going to need every last bit of stadium capacity it can muster. I live over here near Arlington. . He's about to get an overflow crowd, no matter what he charges per head.

Nobody has had a tougher time trying to pique a niche that they've so fairly fought for than the FOX Broadcasting Company, and that is why this year's Super Bowl between the Green Bay Packers and the Pittsburgh Steelers seems to be a good fit for bringing America together on February 6th. In all of their previous attempts in the last twenty six years they've been in operation, the FOX Broadcasting Company has been working its way at being America's most entertaining thing on T.V. in a fun and predictable way with episodes of 'The Simpsons' to the FOX News Channel, but this year's Super Bowl will be their biggest highlight yet at achieving brand recognition. Without a doubt America will embrace the Packers playing against the Steelers at this year's Super Bowl because of the significance of the two teams and the timeliness of match-up. America's values have been tested over the last decade or so, and the irony and satirical humor that the FOX Broadcasting Company has identified itself as possessing seems only right for airing this year's Super Bowl. As good and dandy as all of this sounds, there is but a dark side to it all too; football has been being glamorized in America for the last nine years, much after several awful years of it in the late nineties and early years of the newly come century, almost in a hallowed effort to redeem itself, with FOX broadcasting this year's Super Bowl, are we meant to take the sport of football as a joke once again, the same way FOX treats most of its news on the FOX News Channel, how Matt Groening describes life with Homer and Marge on 'The Simpsons', or before NFL quarterback Tom Brady started winning Super Bowl rings? Maybe none of the other major networks wanted to broadcast the Super Bowl in the first place. In any event, the appreciation and well-being of the sport of football is being looked after by FOX whether any of us like it or not.

Brendan Ryan

The Brendan Ryan Company
Houston, Texas

Great article! I gave it a five stars.
Thank you for sharing.

This is terrible. I hate Fox's coverage of football. They have these worst commentators and their angles are awful. I will be watching this Super Bowl on mute!

Should be a good game.

This game is a great historical match-up, it's just to bad we have to listen to Buck and Aikman the whole time!

The Superbowl is awesome. Who doesn't love football, grilling and beer? I'm from Texas and eventho I would have loved to see the Cowboys play, I will still be watching the game. It's taking place in Texas anyways.

Yeah I just don't see it. I think the Steelers are too experienced and too good. I think it will be a good defense dominated game but the Steelers go into Dallas as the better team.

He is very good Player................

NFL-Keep on Eye Super Bowl for watch Big game Pittsburgh Steelers vs Green Bay Packers live




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