CES: Ultraviolet intended to spark the sale of films, TV on the Internet
A consortium of Hollywood studios and technology companies will discuss Thursday at the Consumer Electronics Show (CES) in Las Vegas plans to launch an initiative called Ultraviolet that's intended to jumpstart the nascent business of selling films and television shows on the Internet.
After more than four years in the works, Ultraviolet will launch by the middle of this year, with participating retailers and studios allowing consumers to purchase digital copies of movies that can be stored online or transferred between devices without an added cost.
It's the first time that Ultraviolet, backed by every major Hollywood studio except Walt Disney Studios, and a number of consumer electronics companies and retailers that sell entertainment products, with the notable exception of Apple Inc., has detailed plans to put its technology in the hands of consumers.
Read more at the Technology blog: CES: Ultraviolet digital movie downloads to launch in mid-2011
-- Ben Fritz