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Former Disney executive Oren Aviv, several others in running for Fox marketing post

OrenAviv Former Walt Disney Studios production and marketing chief Oren Aviv is a leading candidate to become co-president of marketing at 20th Century Fox.

Aviv, who was president of marketing at Disney from 2000 to 2006 and then president of production until he was ousted in January after a regime change at the studio, is under consideration to replace Pam Levine, who stepped down from the Fox post earlier this week.

He is one of several candidates for the job and may not end up landing it, a person familiar with the matter said. Other studio executives with experience in top marketing jobs are being considered for the post by Fox, including Dawn Taubin, former president of marketing at Warner Bros.; John Hegeman, head of marketing for Fox partner New Regency Productions; former DreamWorks Animation marketing chief Terry Press; former Sony Pictures marketing president Valerie Van Gelder; and former Paramount Pictures marketing president Gerry Rich.

Whoever is hired for the job will work alongside Fox marketing co-president Tony Sella.

Joining a two-person marketing team could mark of a step down for Aviv, who led marketing alone at Disney for six years and then left that job to oversee production at the studio. He left soon after the man who hired and promoted him, former Disney Studios chairman Dick Cook, was replaced by Rich Ross last fall.

Though he has been gone from the studio for almost a year, Disney still has a bio for Aviv on its website, as it does for Cook.

News that Aviv is being considered for the Fox job was first reported by The Wrap.

Aviv could not be reached for comment.

-- Ben Fritz

Photo: Oren Aviv, left, with Bob Iger at the premiere of "The Princess and the Frog" in November 2009. Credit: Kevin Winter / Getty Images

 
Comments () | Archives (2)

The same John Hegeman who failed at, and couldn't handle Fox Searchlight Pictures? No way Rothman & Gianopulos hire him, and pair him with Sella.

Impressive list of candidates, any of whom could handle the job ... but why two heads of marketing? As a former one myself, and remembering the problems at places when there were joint heads (leaving out partnerships like Powell & Young and Shutt & Jones which did work) it hasn't been an effective system. Pix get divvied up and, as this is a winners vs. losers game, that can be a contentious issue. Why not hire a solid #2?


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