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Time Warner Cable to offer no-frills package that could please subscribers and annoy programmers

Time Warner Cable is unveiling a new package that may be a hit with subscribers, but will likely anger a lot of cable networks that will be left out in the cold.

The new package, called "TV Essentials," will carry about 50 channels and be tested in New York City and parts of Ohio. Time Warner Cable said the package is valued at $49.99 per month, but will be discounted by $10 in New York and $20 in Ohio for the first year. The channels it will carry include feeds from broadcast networks ABC, CBS, Fox, NBC and PBS. Time Warner Cable also said it would carry 12 of the top 20 Nielsen-rated cable networks.

Time Warner Cable said it would have "representative channels from each major genre: news/information, sports, kids, music, lifestyle, shopping and general entertainment."

Among the channels that made the cut are TBS, FX, Cartoon Network, AMC, CNN and ESPN News. The channels not being offered include ESPN, TNT, Comedy Central, Fox News and MSNBC. ESPN and TNT are two of the more expensive channels on the market. ESPN runs about $4.00, per-subscriber, per-month and TNT costs roughly $1.00. Interestingly, CNBC, the highest rated business news channel is being passed over for rival Bloomberg, which has a much smaller audience, but is also cheaper.

"This video-only package isn't for everyone, but we hope that some of the most hard-hit by current economic conditions find it to be a helpful option," said Time Warner Cable Chief Executive Glenn Britt in a statement. A Time Warner cable spokeswoman said the company has the contractual right to create such a tier to offer subscribers.

An ESPN spokesman said, "cable operators rate ESPN number-one in value year after year in independent research and ESPN is coming off its most watched fiscal year in our history." An ESPN executive said the network did not think the new package would have a significant effect on the company's bottom line.

Previous efforts by cable operators to offer packages of fewer channels have usually met with great resistance from programmers. Several years ago, cable operators tried to launch a family-friendly package, and many networks who were left off grumbled loudly about being excluded. The package was not a huge seller for distributors.

Consumers who want to save money, but like pay channels HBO and Showtime will be able to buy those along with the TV Essentials package. But there will be no discounts. Also, subscribers to the package cannot get DVRs as part of their service.

The inclusion of local TV stations in a package being labeled as "TV Essentials" will no doubt be seen as further proof by the broadcast TV industry that its programming has value and that distributors should be willing to pony up cash to carry it. There have been several contentious fights between broadcasters and cable operators over distribution fees for their stations.

-- Joe Flint

For the record: This post was updated at 5:23 p.m. and 5:57 p.m. to include new information about the Time Warner Cable package including the number of channels being offered and a response from ESPN.

 

 

 
Comments () | Archives (5)

Would rather have ala carte.

Why is it so hard for you cable and satellite providers NOT to give us the ability to pick and choose our channels?

I’ve read your industry defense, and it quit frankly stinks.

If I’m shopping for a car or PC, there’s no such thing as me being “forced” to choose a particular, engine, color, processor or OS; their respective industries believe in things called consumer choice and free market, and for the most part they're doing just fine.

Yet you’re saying that those principles apparently don’t apply to cable/satellite providers…

Btw, re: the stat that going a la carte would mean the elimination of roughly 80% of all cable channels:

Doesn’t your stat directly imply that Americans don’t watch 80 percent of the channels? From your perspective, shouldn’t that be a GOOD thing? I.e., that by our viewing patterns you know which channels we watch, and which we don’t? I.e., wouldn’t you have lower costs (which would hopefully be passed on to the customer)?

If you want to see all those customers (like myself) come roaring back, GIVE US CHOICE.

It's the American way, and it ain’t that hard.

Can I get a package that includes ONLY espn? That's pretty much all I need. Sad but true.

Here's the Essentials Line up:

ABC
NBC
CBS
FOX
CW
PBS
AMC
Bloomberg
Bravo
Cartoon Netwrok
CNN
Cooking Channel
FX
HGTV
Lifetime
Nickelodeon
TBS
VH1

18 channels. None in Hi Def.

$49.99/month after the promotion period

Estimated cost for TW - Less than $10.00/month. Who are they kidding?

Make it $19.99 a month all of the time and I might be interested.

It would still be better to allow the customer to select the channels to subscribe to.


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