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Fox, Turner near sellout for baseball postseason

October 3, 2010 |  2:30 pm

News Corp.'s Fox Broadcasting is wrapping up advertising sales for the network's coverage of the National League Championship Series and the World Series.

With the postseason just days away, Fox is 90% sold out, and prices for both series are up in high single digit percentages compared with last year, according to a person close to the network. A 30-second spot in the NLCS is going for about $225,000, while an ad in the World Series costs about $450,000. Among the big spenders are -- of course -- Chevrolet and Budweiser.

Under the terms of its TV deal with Major League Baseball, Fox gets the NLCS and the World Series. Time Warner Inc.'s TBS cable channel gets the first round of the playoffs and the American League Championship Series. Fox and TBS flip-flop the league championship series every year. Fox's deal with baseball is up after the 2013 season and averages $256.5 million a season.

TBS is also just about sold out for its coverage for the opening rounds and the ALCS. Its opening round coverage is getting about $125,000 per 30-second spot and it is getting upwards of $175,000 for the ALCS. TBS pays about $104 million a year for its baseball coverage.

-- Joe Flint

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