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The Morning Fix: TV’s manic Monday and Fox’s fizzling ‘Lone Star’! DC moves to L.A. Blockbuster nears bankruptcy. Another MySpace remake.

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After the coffee. Before wondering if the Oscar talk for ‘The Town’ isn’t just a tad premature.

Here we go again. Monday night marked the official start of the new TV season, but it was an old show -- ABC’s ‘Dancing with the Stars’ -- that ran away with the viewers. Still, CBS can crow about the launches of ‘Hawaii Five-0’ and ‘Mike & Molly,’ NBC can breathe a little easier about its big-budget drama, ‘The Event,’ and Fox can ... never mind. Poor Fox might have to adopt the Boomtown Rats song ‘I Don’t Like Mondays’ as its new marketing song if things don’t improve. ‘Lone Star,’ its critically acclaimed drama about a Texas con man failed to hustle up much of an audience. The 9 p.m. show barely broke the 4-million-viewer mark as more than half of the audience from its ‘House’ lead-in fled. There is already talk that ‘Lone Star’ might join that small list of shows canceled after just one episode. HBO’s ‘Boardwalk Empire,’ which played in less than one-third of the homes of ‘Lone Star,’ got a bigger audience and was already renewed for a second season. Ratings analysis on night one of the season from the Los Angeles Times, Variety, Hollywood Reporter and Deadline Hollywood.

No rush on returning that DVD. Blockbuster Inc., once the king of the home-entertainment business, is expected to finally file for bankruptcy later this week. The chain has been shuttering stores for years as it has struggled to keep up with Netflix and Redbox and has a $900-million debt load it is struggling to pay off. Hard to believe that Viacom once paid more than $8 billion for Blockbuster. Then again, it’s hard to believe I used to go there all the time and even its heyday didn’t like the way the stores were run. Details on Blockbuster’s late-fee issues from the Wall Street Journal.

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Heard this before. News Corp. is once again promising a ‘dramatic remake’ of MySpace, that other social-networking site that Hollywood isn’t making a big movie about. Speaking at a conference sponsored by the Wrap, Jon Miller, the digital czar of News Corp. said the new MySpace will take the site ‘back to its roots of music, discovery and self-expression’ and will ‘jar some people and excite others.’ As long as it excites boss Rupert Murdoch, Miller can jar as many people he wants. More on the latest do-over for MySpace from Bloomberg. For more on the other sessions at the Wrap’s daylong conference, here is the roundup.

DC moves to L.A. No, not Washington, D.C., DC Comics. Warner Bros. has wrapped up its yearlong reorganization of its DC Entertainment division, otherwise known as DC Comics. The bulk of DC’s New York-based operations are headed West, and about 50 people will be let go. Details on the moves from the Los Angeles Times.

Amy on the move. Amy Banse, who has been running much of cable giant Comcast Corp.’s digital operations, is exiting that post, and her job was so big it will be filled by two people, reports Peter Kafka at All Things Digital. Banse isn’t expected to leave the company and, in fact, has a very close relationship with Comcast Chief Executive Brian Roberts and his family and could end up with a very senior position in the new Comcast after the NBC Universal deal closes.

Ready for his closeup. John Gotti Jr., son of the late New York mobster John Gotti, is participating in an effort to bring his life and relationship with his father to the big screen. Gotti told Variety, ‘The story’s about redemption. ... My father had a hard time accepting that I ultimately didn’t want to follow his path.’ No word on who will play Curtis Silwa, the Guardian Angel founder, radio personality and target of a shooting that Gotti Jr. was accused but not convicted of arranging.

Inside the Los Angeles Times: James Rainey on tabloid gossip and how even good things are said without attribution. Patrick Goldstein on the premature Oscar hype for ‘The Town.’ Will there be enough hooting from audiences to make ‘Legend of the Guardians: The Owls of Ga’Hoole’ a hit? A former assistant to a top Disney executive pleaded guilty to charges related to insider trading. Ex-’SNL’ star Norm MacDonald is developing a new show for Comedy Central.

-- Joe Flint

Follow me on Twitter and at least the day won’t be a total loss. Twitter.com/JBFlint

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