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'Sorcerer's Apprentice' opens to weak $3.7 million Wednesday [updated to $3.9 million]

July 15, 2010 | 12:02 pm

Sorcerers2 "The Sorcerer's Apprentice" failed to conjure up much box-office magic Wednesday.

Walt Disney Studios' new family adventure film sold $3.7 million worth of tickets in the U.S. and Canada, a very soft opening. [Update, 12:12 p.m.: Disney slightly increased its box office number as new information came in to $3.9 million.]

It was in a virtual tie for No. 2 with "The Twilight Saga: Eclipse," far behind "Despicable Me," which grossed $7.1 million, according to Hollywood.com.

The opening of "Sorcerer's" was slightly lower than that of "Knight & Day," another movie that was tracking poorly in pre-release surveys for which the studio moved up the release from Friday to Wednesday. [Update, 12:37 p.m.: With Disney's updated box office figures, "Sorcerer's" opened slightly higher than "Knight & Day."]

That movie went on to gross a total of $27.4 million by the Sunday after it opened last month. "Sorcerer's Apprentice" may do slightly better because, as a family movie, it should draw more business in Saturday and Sunday matinees.

Still, a five-day opening of about $30 million, as people who closely follow box office now say looks likely, would be disappointing given that "Sorcerer's" cost about $150 million to produce.

-- Ben Fritz

Related:

Word of Mouth: Disney tries to pull a hit out of its bag of tricks

Photo: Nicolas Cage and Jake Cherry in "The Sorcerer's Apprentice." Credit: Robert Zuckerman / Disney.

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