The Morning Fix: FCC may fine Fox. CAA wants to get further into sports biz. ‘Killers’ vs. ‘Greek’ at box office.

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After the coffee. Before returning those ‘Shrek’ drinking glasses.

FCC horsewhips Fox. The Federal Communications Commission has proposed fining Fox’s TV stations $25,000 related to indecency complaints about an episode of the animated show ‘American Dad.’ Interestingly, according to the Wall Street Journal, the fine is not over indecency in the episode in question, which included a bestiality plot involving a horse. The FCC said Fox did not respond to some of the questions it asked about the episode. A proposed fine does not mean the agency will follow through on it, but it also doesn’t mean that the agency won’t also come after Fox for violation of its indecency regulations.

You complete me. Creative Artists Agency is considering pushing further into the sports representation business and may team up with private equity firms to get it done, the New York Times says. CAA already has some sports clients and also recently got involved in a spat with sports powerhouse agency IMG over hiring away (and later letting go) one of its junior agents. The two private equity firms that the NYT says CAA has been talking to are Kohlberg Kravis Roberts and TPG.

Anything for attention. Several movies in development have the F-word in the title. No, we don’t mean flop. While the titles will no doubt get altered by the time the piece of you-know-what hits the big screen, it is a sure way to get noticed in the Hollywood community, Vulture looks at Hollywood’s love affair with dirty words in titles.

Big bucks for ‘Big Bang.’ The cast of CBS’ ‘Big Bang Theory’ are looking for big raises, according to Forbes. Given the huge rerun money producer Warner Bros. is going to make off the show, it is hardly a surprise. Here’s how it works, kids. Unknown actor signs long-term deal to do TV show and gets about $50,000 -$60,000 per episode. Show becomes big hit, actor renegotiates current deal and in return usually has to extend deal to stay on said hit show. Studio usually gives raise to a) keep actor happy and b) get extra years out of them, which means more reruns. Some actors actually just stick to their five-year deal and leave afterward in hopes of a bigger career in movies or elsewhere, as George Clooney did with ‘ER.’

TBS backlash. Thursday we linked to a story in the New York Post about how TBS wanted big bucks from advertisers for its Conan O’Brien late-night show. And here’s Friday’s obligatory story from Ad Age about how many media buyers think TBS is asking too much. Here’s how this works: TBS asks for a ton of money it knows it won’t get. Advertisers offer money that is much higher than what TBS used to get. Both walk away feeling like they won. Class dismissed. Meanwhile, the Wrap reports that while Fox is almost done selling its commercial inventory, CBS and ABC have hit a bump in the road.

‘Snow White’ in 3-D? Fairy tales are still hot, especially if they are in the public domain. Deadline Hollywood’s Mike Fleming reports that Relativity Media made a ‘preemptive acquisition’ (he doesn’t say who they were preempting, but anyway) of the ‘Brothers Grimm: Snow White’ script.

Inside the Los Angeles Times: It’s not exactly ‘Sex and the City 2’ vs. ‘Prince of Persia,’ but this weekend’s box office battle is between Lions Gate’s ‘Killers’ and Universal’s ‘Get Him to the Greek.’ We’re betting on the latter! ‘Whale Wars’ Captain Paul Watson is back for another season. Hope that means ‘South Park’ will be back with another satire of him.

-- Joe Flint

I promise my ego won’t get big if you follow me on Twitter at: Twitter.com/JBFlint