Company Town

The business behind the show

« Previous Post | Company Town Home | Next Post »

Univisión es el Número Uno en Los Angeles

May 26, 2010 |  5:48 pm

Univision Communications' flagship television station, KMEX-TV Channel 34, continued to reign supreme among Los Angeles television stations during the May sweeps.  

The Spanish-language station captured the ratings crown for prime-time viewership among 18- to 49-year-old viewers, powered by its popular soap operas, or telenovelas, including the 8 p.m. blockbuster, "Hasta Que El Dinero Nos Separe" (For Love or Money).   405Univision

Fox's KTTV Channel 11, which carries that network's top shows, including "American Idol," "House," "Family Guy" and "Glee," came in second in the local ratings during the May sweeps, which officially ends Wednesday night. The Walt Disney Co.-owned ABC station, KABC-TV Channel 7, finished third, thanks to the final episode of "Lost," as well as season finales of "Grey's Anatomy," "Modern Family" and "Dancing With the Stars."  The fourth-place ribbon went to CBS Corp.'s KCBS, Channel 2. Univision's second station, KFTR Channel 46, part of the Spanish-language TeleFutura network, ranked fifth in the Los Angeles market, ahead of NBC's KNBC Channel 4 in prime-time among 18- to 49-year-old viewers.

In the 6 p.m. local news race, KABC took top honors among viewers ages 25 to 54, which is advertisers' preferred demographic group for news programs. KMEX came in second at 6 p.m.  Meanwhile, the two stations traded places in the 11 p.m. local news standings. KMEX had the top-rated late local newscast, while KABC scored a second-place finish at 11 p.m.

KMEX earned the distinction of being the most-watched television station in the nation for the May sweeps among viewers ages 18 to 34, according to the company. 

Overall, Univision once again ended the season as the fifth-largest broadcast network, behind CBS, Fox, ABC and NBC.

-- Meg James

 Photo: Univision's Los Angeles headquarters. Credit: Tim Rue / Bloomberg News


Comments 

Advertisement










Video