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Forecast is now sunny for Dish Network and Weather Channel

The storm clouds have lifted and the sun is shining in the relationship between satellite broadcaster Dish Network and the Weather Channel. That's enough weather analogies for now.

After threatening to drop the Weather Channel -- which it never followed through on -- Dish has a new deal to carry the network and will drop its plans to launch its own weather network. 

Although Dish said it was dropping the Weather Channel because the network is no longer just a 24-hour meteorological service and now has movies such as "Misery" that have weather themes, in reality it was about money. Dish didn't want to pay the increase that the Weather Channel was seeking.

Both sides can claim victory. The Weather Channel got its increase, and Dish Network got the Weather Channel to provide a second network to subscribers that will just be local weather. According to SNL Kagan, an industry consulting firm, the Weather Channel was getting about 11 cents per subscriber, per month and wanted to increase that by about a penny. 

As for the Weather Channel's broadening its programming, just about every programmer has done this in the past few years. History has reality shows now. TLC stopped being about learning years ago. Bravo has as much do with fine arts as MTV does with music videos. In other words, this is nothing new.

Rather than use the Weather Channel's programming strategy as its reason for wanting to drop the service, Dish should just survey its audience and analyze the numbers and decide whether anyone would really miss the network if it went away. Now that would cause a storm.

-- Joe Flint


 
Comments () | Archives (10)

Who really cares if TWC stays around on the Dish Network. TWC is a GE and NBC link that is not all about giving what the people want to know. A simple and accurate forecast will suit me fine as having special programming on when I want the weather forecast does not give me what I pay for. Bring back The Weather Cast as far as I am concerned. Let The Weather Channel melt away soon for freeze later. .

The Weather Cast totally was HORRIBLE. I am glad Dish pulled it already.
And is Headline News really Headline News any longer? Is MSNBC just an extension of the Demorcratic party as FoxNews is to the Republicans? Let's just face it, times change and so do networks. Why not all the outcry on the above and there is about Weather?
Any way, glad they worked it out, the Weather Cast reminded me of The Weather Channel 20 years ago.

Considering The Weather Channel has higher ratings than MSNBC, CNN, CNBC and most of the times only behind FoxNews, maybe we don't need or care if CNN and others disappear too.

Will Dish Network ever carry the MLB network? It's on its 2nd year and Dish Network still won't carry it.

Actually, Dish had its own weather channel, "Cast" on the air from Thursday through Sunday. I didn't like it, because if I looked at the weather forecast late at night/early morning, it didn't give the forecast for the next day (i.e., looking at it at 1:00 a.m. Friday and not seeing Friday's forecast). Therefore, I was happy to see the Weather Channel's return today, as I check the weather on a daily basis, since it gives my local (Santa Monica) forecast.

I stopped watching TWC when it strayed away from being a 24-hr weather channel, as John Coleman intended, and moved toward being a weather+features channel. I no longer want to put up with "weather stories," DIY segments, political agenda-driven programming, and, now, it seems, movies. I enjoyed tuning into it whenever I wanted to see what the weather was for a particular region of the country (I travel quiet a bit) and find it impossible to do that unless I know their schedule.

They can go away anytime it suits them...


The Weather cast=New Coke? Planned, or big goof?

I was about to post a comment right after I read the current comments, but Pete Nole's comment was PRECISELY what I was about to post. So I'll just say "ditto Pete!"

I AM SO HAPPY TO SEE DISH DO SOMETHING ABOUT THE WEATHER CHANNEL THIS IS THE ONE THING I MISS VERSES CABLE WE HAVE HAD DISH FOR MANY YEARS AND I ALWAYS SAID IF ONLY WE HAD A BETTER WEATHER CHANNEL IT WOULD MAKE MY DAY SO THANKS

O FORGOT TO ASK WHEN IT WILL AVAIABLE IN GREENVILLE SC


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