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Barry Diller sets his sights on brick-and-mortar video game retailers

March 11, 2010 |  7:51 am

Barry Diller

Bob Iger has Club Penguin. Sumner Redstone has Rock Band. Barry Diller has ... InstantAction?

Since buying the company in 2007 for tens of millions of dollars, Diller's IAC/InteractiveCorp. has been mum about its plans for the online game platform, called Garage Games. 

Turns out, Diller renamed the company InstantAction and moved it to Las Vegas (though not for reasons you might imagine). In July, he hired Lou Castle, a gaming veteran whose Westwood Studios was acquired by Electronic Arts and who helped EA create and launch Steven Spielberg's game, Boom Blox.

Castle has since worked to broaden the company's ambitions, from publishing independently produced online games to being a launching pad for big, AAA titles for top publishers. To get an idea of Castle's plans, check out our post on the Times' Technology blog.

-- Alex Pham

Photo: Barry Diller, chairman of IAC/InterActiveCorp. Credit: Raul Vasquez / Bloomberg News