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Ben Silverman looking to understand the decision-making process

March 31, 2010 |  9:00 pm

Ben Silverman wants to know what makes you tick.

The former agent and NBC Entertainment executive who this year launched his media company Electus in partnership with Barry Diller's IAC, is teaming up with Oscar winner Fisher Stevens ("The Cove") and Sean Carver on a documentary to find out more about what makes people tick.

The as-yet untitled project will follow 20 people around the globe on the same day and track how they make the decisions that dictate how their day goes. Those taking part in it, the trio said, will include a rich couple from Los Angeles, a death row inmate and a mother in a developing country trying to feed her family.

"We are going to be doing a thorough and detailed examination of why and how people make the decisions they do and how different decisions have impact beyond the people making them," Silverman said in a statement.

The plan is to release the documentary theatrically in 2011. Who knows, maybe when it's done shooting Silverman will know what made him decide that remakes of "Knight Rider" and "American Gladiator" were good ideas.

-- Joe Flint

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