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Ratings glow for Golden Globes

January 18, 2010 | 10:30 am

Maybe having a host did help. And all that NBC bashing didn't drive viewers away either.

GervaisNBC's coverage of Sunday night's Golden Globes, which aired live on the West Coast for a change and featured Ricky Gervais as host, drew an audience of 16.9 million viewers, up 14% from last year's 14.9 million viewers. Must have been all the Jay Leno jokes.

The telecast also made a 10% gain in the key age 18-49 demographic, scoring a 5.4 rating. Each rating point in that category translates to 1.3 million people. For NBC, it was the  best numbers on a Sunday night (not including sports) in five years. The show easily beat its competitors not only in adults age 18-49, but also in the adults age 18-34 and age 25-54 categories.

Despite all the bashing, the show was a big bright spot for NBC, which has had a tough season. Too bad it couldn't use the awards program to promote its new late-night lineup.

Fox's "24" returned for its ninth season last night and averaged 11.4 million viewers and a 3.8 rating  in adults age 18-49. For "24," the numbers were off from last season's two-hour Sunday premiere, but up from the finale of Season Eight. Jack Bauer is back for another two hours tonight. (See my take on last night's "24" at our Showtracker blog.)

The network's new drama "Human Target" averaged a solid 10.1 million viewers and a 2.7 rating in adults age 18-49.

-- Joe Flint

Photo: Ricky Gervais was the host of last night's Golden Globes awards show. Credit: Paul Drinkwater / Associated Press


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