CES: Lady Gaga makes an instant appearance to promote her new Polaroid deal
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The long-suffering Polaroid brand is trying a new cure for its ills: Lady Gaga.
The exotic songstress has deemed to assume the title of ‘creative director’ for a line of Polaroid products built around what the company describes as her ‘design aesthetic.’ The press release didn’t specify, but perhaps they were referring to the performance in which fire shot from her bra.
Gaga, who’s known for such pop hits as ‘Paparazzi’ and ‘Poker Face,’ said she has been ‘developing prototypes in the vein of fashion/technology/photography innovation -- blending the iconic history of Polaroid and instant film with the digital era.’
OK.
The announcement was made at the Consumer Electronics Show in Las Vegas, followed by a personal appearance by the Lady at the Polaroid booth.
Stephen Miller, co-CEO of PLR IP Holdings, which acquired Polaroid out of Chapter 11 bankruptcy, said the association with Polaroid will continue a ‘tradition’ of bringing ‘new and exciting products to the next generation.’
Unfortunately, the last generation for which that was true now has children -- or perhaps grandchildren -- of its own.
New products by Polaroid and Lady Gaga are due to hit shelves late this year.
-- Dawn C. Chmielewski and David Colker
