The Morning Fix: More Globes! What you really listen to in the car. 'Lovely Bones' marketing switch. Comcast rolls out Web service.
After the coffee. Before deciding if it's too soon to ask out Reese Witherspoon.
Admit it, you listen to weenie rock. The new electronic device Arbitron introduced to measure radio habits and eventually replace diaries has shown some interesting results. For starters, a lot more men listen to "lite FM" formats (Celine Dion, ABBA) than the diary system showed, and while lots of adults say they listen to classical music stations, few actually do. You mean people will say one thing than do another? Shocking! The New York Times looks at some of the early results from the new portable people meters.
"The Lovely Bones" switches aim to girls. When Paramount first developed its marketing pitch for "The Lovely Bones," the Peter Jackson movie based on the best-seller of the same name about a coming-of-age teenage girl who is murdered and what it does to her family, it was thinking adult drama. Of course, if they'd bothered to see who read the book, they might have realized it was big with young girls and college kids. Now they're doing a 180 and hawking the movie on "Gossip Girl" and other teen-oriented shows. Whether all this will be enough to overcome the awful early reviews remains to be seen. The Los Angeles Times on Paramount's revised sales pitch.
Comcast unveils Internet network. Cable giant Comcast has launched, get ready. It's a mouthful: "Fancast Xfinity TV" is an online service that allows the cable company's subscribers to access programming on the Web. In short, if you pay for cable and broadband for Comcast, you can watch a lot of the shows and channels online. Comcast is doing this and hoping other cable operators follow suit to discourage subscribers from trying to drop cable in favor of finding programming online for free. Sounds reasonable enough, but can we change the name? "Fancast Xfinity" sounds like some kind of body spray for tech geeks. Details from the Los Angeles Times and Wall Street Journal.
TiVo tumbles. In just three years, TiVo has seen its subscriber base drop 62% and now there are fewer than 3 million people using the devices that started a revolution. Instead, consumers are opting for DVRs or the Internet to find shows they've missed. So now TiVo wants to reinvent itself as a search engine. Multichannel News looks at the challenges facing the original digital commercial killer.
Let the nastiness begin. Now that the Golden Globe nominations are out, spin is already starting on what this foreshadows about the Oscars, as is the backbiting. And who better to have the gossip on who's trash-talking who than Deadline Hollywood?
-- Joe Flint