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What's in a name? We'll see when Comcast and NBC Universal figure out what to call themselves

November 13, 2009 |  3:14 pm

Since we're all expecting Comcast to announce its deal to take control of NBC Universal next week from General Electric Co., the next step is coming up with a name for the new entity.

Will it be something boring like Comcast NBC Universal Inc.? Will they try to be cute and call themselves NBCUNICOM? Maybe NBCUNICAST? Suggestions are all over Twitter.

Variety's Mike Schneider has suggested NBComiversal. A certain network executive who goes by the moniker of Masked Scheduler has suggested "ComZuckerVersal."

I think the NBC peacock logo needs to be incorporated into the new name. Maybe Peacast is the way to go.

The sad thing is that as we joke about it, some person is jotting down names on a piece of paper and making logos and getting six figures for it! 

Meanwhile, Web domains are being gobbled up by Comcast and others. According to Broadcasting & Cable's Alex Weprin, a Danny Pezzotta purchased NBCComcast.com and ComcastNBC.com. Not wanting to get beat on everything, Comcast appears to have bought ComcastNBCU.com and NBCUComcast.com 

Yes, it's a slow day and yes we're still feeling snarky.

-- Joe Flint
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