Netflix revenue surges 24%; subscriber additions nearly double
It used to be Hollywood that was recession-proof. Now it's Netflix.
Continuing its huge growth in the midst of a brutal recession, the DVD-by-mail subscription company increased its revenue by 24% last quarter and added a net 510,000 subscribers, 95% more than it did in the same three months last year.
Netflix's big gains underscore that it is one of the key drivers, along with $1-a-night DVD kiosk company Redbox, in the 9.9% growth in total rental revenue for the home entertainment industry in the third quarter.
The Los Gatos, Calif., company reported net income of $30.1 million, up 48% from a year earlier, on revenue of $423.1 million. The total number of subscribers as of Sept. 30 was 11.1 million, up from 8.7 million a year earlier.
All three numbers were on the upper edge or slightly over the guidance Netflix provided to its investors three months ago.
Most significant for those who own Netflix stock, the company modestly increased its financial projections for the end of the year from those it provided in its last earnings report. The company expects to have 12 million to 12.3 million subscribers, up from previous guidance of 11.6 million to 12 million. Revenue is projected to be $1.666 billion to $1.672 billion, up from $1.65 billion to $1.67 billion, and net income guidance is $106 million to $111 million, compared with its previous prediction of $99 million to $109 million.
Netflix stock was up 4% before earnings were announced but is down slightly in after-hours trading.
-- Ben Fritz
Photo: Netflix Chief Executive Reed Hastings. Credit: Randi Lynn Beach / For The Times.






Best things one can do to reduce costly waste: cut cable completely and get Netflix! (And GO TO YOUR LIBRARY!!!)
Posted by: Robert NO longer in LA | October 23, 2009 at 09:05 AM
But Robert, aren't all those Netflix paper mailers wasteful?
Posted by: Dirk | October 23, 2009 at 03:11 PM
The mailers are recycled, so no waste.
Posted by: Brutus1910 | October 23, 2009 at 09:22 PM
I love Netflix. If I had any money I would have invested in them. They need to make their entire library available for streaming, then it would rule everything.
Posted by: Jack Meoph | October 23, 2009 at 10:18 PM
If I would cut my cable I wouldn't have a telephone,fax line, high speed internet or TV.
I tried Netfix and wasn't impressed. I couldn't get the movies I wanted and many of the DVDs don't work properly. I now use Cable's Video on Demand. Sure, I pay more than Netflix but, I get to see the movies I want to see without a DVD that doesn't work properly.
Posted by: Warren | October 24, 2009 at 07:59 AM
I agree. The worst thing about NetFlix right now is that they will send you a DVD of anything, but there is virtually nothing in the On-Demand category that I want to see. I have spent the better part of an hour searching fruitlessly only to turn on Jon Stewart on-demand, or something else.
There is no technology that can currently stop someone from outputting either DVD audio/video, OR streaming content, to a recording device and pirating that content. So there is no tangible difference between streaming data and DVD when it comes to piracy.
I can't think of any other reason why they haven't fully expanded their selection, unless it would just take so many servers that they just don't have the funds or equipment yet.
Posted by: Piotr Orloff | October 24, 2009 at 01:37 PM