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The Morning Fix: Disney-Marvel discourse; Ike Perlmutter’s moment; L.A. TV catches heat for fire coverage; Jason Reitman flying high

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After the coffee. Before checking what rights for Marvel characters you still hold.

Dissecting Disney-Marvel: Lots of analysis and over-analysis of Walt Disney Co.’s $4-billion deal to buy Marvel Entertainment. What’s driving the deal? Did Disney overpay? Will this lead to a new round of big media deals? What Marvel properties are locked up elsewhere? Has Bob Iger cemented his reputation as a deal-maker and industry visionary? Has analyst Rich Greenfield found a deal he likes? Hopefully the answers to these and other burning questions can be found in analysis from Los Angeles Times, New York Times, Wall Street Journal, Deadline Hollywood, The Wrap, Variety and the Hollywood Reporter.

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Perlmutter’s payday: Marvel Chief Executive Ike Perlmutter, who rebuilt the comic company from bankruptcy to behemoth, will pocket about $1.44 billion from the Disney deal. The Daily Beast’s Kim Masters shines a spotlight on the Marvel mogul.

Not enough heat on the fires: Los Angeles’ local television stations are being criticized for their coverage of the fires here, reports Greg Braxton of the Los Angeles Times. L.A. County Supervisor Michael Antonovich said ‘the media let people down.’

Broadcast blues: The Financial Times’ week-long series on the media industry zooms in on broadcast television today and, big surprise, it’s not a happy picture.

Reitman’s ride: Director Jason Reitman (‘Juno,’ ‘Thank You for Smoking’) may fly into a different stratosphere with his adaptation of ‘Up in the Air.’ USA Today takes a deep look at how Reitman works.

Will there be cotton candy? The Federal Communications Commission wants to hold a ‘tech fair’ to show parents how social networking works and how their kids are using the platforms. The move, says Broadcasting & Cable, is also about showing parents how to better monitor the digital world.

Inside the Los Angeles Times: Patrick Goldstein on the Disney-Marvel deal; John Wells fires back in Writers Guild race; new voting rules for best picture Oscar means new math.

-- Joe Flint

Follow me on Twitter.

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