Opening day: 'Surrogates' and 'Fame' have weak Fridays while 'Cloudy' holds strong
"Surrogates" and "Fame" both had soft opening days, while Sony's animated film dropped only 31% from its debut Friday last week to $5.6 million. Animated family films tend to decline even less on a Saturday and Sunday, meaning "Cloudy," the third movie from Sony Pictures Animation, could fall between 20% and 25% for the weekend.
That's an extremely small second-weekend drop and would be a sign of excellent word of mouth.
"Cloudy" will almost certainly gross over $20 million for the weekend, giving it a lock on first place.
Disney's science fiction thriller "Surrogates" meanwhile, is heading toward a disappointing opening of under $15 million. The graphic novel adaptation starring Bruce Willis, which cost $80 million to produce, sold only $5 million worth of tickets in the U.S. and Canada on Friday.
"Fame" is also off to a soft start. MGM and Lakeshore Entertainment's remake of the 1980 dance flick collected $3.55 million on Friday, putting it on track to gross under $10 million. The film cost $18 million to produce.
Overture films didn't get good news for its horror film "Pandorum" either. It grossed a paltry $1.55 million on Friday, according to a competing studio, and will likely sell under $5 million worth of tickets domestically through Sunday.
Photo: Bruce Willis and wife Emma Heming at the premiere of "Surrogates" at Disney's El Capitan Theater. Credit: Robyn Beck / AFP/Getty Images.