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Tyler Perry: The brand that keeps on delivering

DoBad2 In the last year, major stars like Eddie Murphy, Will Ferrell, Adam Sandler, Russell Crowe and Jack Black have all underperformed at the box office.

But Tyler Perry just keeps on delivering.

The actor-writer-director's latest effort at the box office, "I Can Do Bad All by Myself," was No. 1 this weekend, grossing a studio-estimated $24 million. Perry's movies consistently cost under $20 million to produce and are a steady profit stream for Lions Gate Entertainment.

"I Can Do Bad" made 37% more than Perry's "The Family that Preys" on the same weekend last year. And while "Madea Goes to Jail" and "Madea's Family Reunion" remain his two biggest openings since he started making pictures for Lions Gate in early 2006, this weekend's picture is his most successful that didn't feature the popular "Madea" character front and center.

As is typical for Perry films, the audience for "I Can Do Bad All by Myself" was predominantly black women, with 75% of moviegoers female and 80% African American. Tyler Perry is the only brand that seems able to bring out this audience consistently recently.

And there are no signs of fatigue, even though he puts out two similar movies ever year. Sequel "Why Did I Get Married Too?" is set for release next Easter weekend, while "For Colored Girls Who Have Considered Suicide When the Rainbow is Enuf" is expected to come out next fall.

Audiences gave "I Can Do Bad" an average grade of A, according to market research firm CinemaScore. Good buzz doesn't usually result in a long box office run for Tyler Perry films, however, as his core audience typically rushes out on the first weekend.

9Focus Features' animated film "9" artfully tied together an audience of young adults interested in its quirky content and families, grossing a solid $15.3 million from its Wednesday opening through Sunday. With its PG-13 rating, "9" initially attracted primarily college-aged audiences, but appears to have drawn at least some parents with older children to Saturday matinees.

 The movie cost only $24 million to produce, meaning it should end up a financial success for Focus if it holds up well at the box office. It will likely have to rely more on young adults than families going forward, however, as Sony opens animated family film "Cloudy With a Chance of Meatballs" on Friday and Disney debuts 3-D versions of the two "Toy Story" movies two weeks later.

"9" also opened in Russia this weekend and earned a respectable $2.6 million in the country, which has been a red hot market for movies this year.

Two new thriller/horror films both opened poorly. Summit Entertainment's "Sorority Row" sold $5.3 million worth of tickets over the weekend, while Dark Castle Entertainment's "Whiteout," which was distributed by Warner Bros., grossed $5.1 million.

That's a bigger disappointment for Dark Castle, however, as "Whiteout" cost $35 million to make. "Sorority Row" cost only $12.5 million.

"Inglourious Basterds" continues to be one of the season's biggest hits, coming in No. 3 on its third weekend with $6.5 million, down a relatively modest 44%. On a worldwide basis, the $70 million production from Weinstein Co. and Universal has now sold more than $203 million worth of tickets.

"The Final Destination" collected $17.3 million from international markets this weekend, bringing its foreign total to $55.3 million and worldwide ticket sales after less than three weeks to an impressive $113.5 million.

Here are the top 10 movies at the domestic box office this weekend, according to studio estimates and Hollywood.com:

1. "Tyler Perry's I Can Do Bad All by Myself" (Lions Gate): $24 million opening weekend.

2. "9" (Focus Features): $10.9 million weekend, combined with $4.3 million on Wednesday and Thursday for a $15.3 million five-day start.

3. "Inglourious Basterds" (Weinstein Co./Universal): $6.5 million on its fourth weekend, a drop of 44%. Domestic total: $104.3 million.

4. "All About Steve" (Fox): Declined 48% on its second weekend to $5.8 million, bringing its total U.S. and Canadian ticket sales to $21.8 million.

5. "The Final Destination" (Warner Bros./New Line): Off 56% on its third weekend, grossing $5.5 million. Total domestic ticket sales for the horror film: $58.3 million.

6. "Sorority Row" (Summit): Opened to a soft $5.3 million.

7. "Whiteout" (Dark Castle/Warner Bros.): Collected a disappointing $5.1 million on its debut weekend.

8. "District 9" (Sony/QED): Down 49% on its fifth weekend to $3.6 million, bringing its domestic total to $108.5 million.

9. "Julie & Julia" (Sony): Declined 38% on its sixth weekend to $3.3 million. Cumulative U.S. and Canadian ticket sales: $85.4 million.

10. "Gamer" (Lions Gate): $3.2 million on its second weekend, a big drop of 66%. Domestic total: $16.1 million.

-- Ben Fritz

Correction (5 PM): An earlier version of this post incorrectly said that Disney will open 3-D versions of its two "Toy Story" movies next week. In fact, they will debut Oct. 2.

Top photo: Taraji P. Henson and Adam Rodriguez at the premiere of "I Can Do Bad All by Myself." Credit: Peter Kramer / Associated Press

Bottom photo: A scene from "9." Credit: Focus Features.

 
Comments () | Archives (10)

All this movies is trash! I like oldies mostly and am young. I like watching old films that I don't know that have no promotion behind them and people you don't know, well I love Jean Arthur.... haha

Tyler Perry, the actresses and actors should all win a Tony, Oscar, Grammy, Emmy, Golden Globe, NAACP adward, and any other award that factors great films and actors. This was an EXCELLENT movie!

AMB RC

Madea rules! Keep it coming, Mr. Perry!!

TYLER PERRY CONTINUES TO DO WELL IN MY OPINION HE GIVES AFRICAN AMERICAN OPPORTUNITIES TO STAR IN HIS PRODUCTIONS AND PEOPLE LIKE ME WANT TO SEE MORE AFRICAN AMERICAN IN MOVIES.

I must ask...Who likes this crap? TP is NOT funny. No man who dresses up as a fat old woman is funny. Why is TP making more shows and why is he making money?

If it weren't for Tyler Perry there would be ZERO mainstream movies with African-American characters!! Thank you Tyler Perry, from the bottom of my heart. I have seen every movie this man has filmed and loved every one of them. I just hope he keeps on going because he is the ONLY reason I go to the movies!!!

Look, please don't get it twisted. Just because TP movies are successful doesn't mean we want hollywood to copy and flood the theatres with movies of African American males playing cross dressing roles. I don't believe cross dressing is the main focus of Perry's movies. I believe his main message is a Rising above Trials and Tribulation Christian Theme. For those who may not have realized, Perry plays several roles in his movies, not just the cross dressing grandma or aunt. So hollywood, if you think this is all about dressing in drags and this will perhaps get the African American community to the theatres, you are going to lose a lot of money with that concept.

crazyGRRL he makes money because people LIKE his movies. AND NO, it is not just BLACK PEOPLE ANYMORE. I went this weekend and I saw white couples, white families and white father and sons at the movie (made me smile). People are here us talk about Madea when we are at work and they have to go see for themselves. Tyler Perry is the man and that's that.

From the D’Starkville Diatribe:

Tyler Perry Not Funny
Los Angeles, CA - After an exhaustive search for someone who thinks Tyler Perry is funny, the D'Starkville Diatribe was unable to find even one person. And we weren't alone. Gloop Polls did a telephone survey of over 1000 individuals to try and find someone who thought Tyler Perry's penchant for dressing up like a fat old woman was even slightly amusing and couldn't find even one individual who did.

"There could be multiple explanations for this," says Gloop founder Rodney Schenck, "people may not want to admit that they find him funny, or the demographic that does find him funny does not own telephones, or it could be that he's terribly funny and everybody in the world is just too stupid to realize it."

i understand that we all may come from diffrent back grounds,but until u really live in our shoes you want understand.Mr.Tyler Perry please keep it coming and stay connected to GOD!!didn't he promise to make your name great, his word would and never come back void i love you but GOD love you most.


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