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The Morning Fix: Social Networks not social advertising; Comcast and Olympics; Summer Box Office slowdown; Allen & Co. roundup.

July 9, 2009 |  7:19 am

After the coffee. Before trying to figure out how Twitter will make money.

Going for the cable gold. The United States Olympic Committee is partnering with cable giant Comcast Corp. to a launch a new Olympic-themed network. The channel will likely debut sometime after the 2010 winter games in Vancouver. The Los Angeles Times.

Twitter, MySpace and LeBron on ice. Wrap ups on Wednesday's action at the Allen & Co. conference from the The Los Angeles Times, The Financial Times and The New York Post, which speculates on whether John Malone could be a white knight for Harvey Weinstein's film company. 

Who cares what Malone and Diller think. TechCrunch's Michael Arrington takes issue with John Malone and Barry Diller's bleak assessment of Twitter.

CTlogosmall Ad recession hitting social networks. Advertising on social networks such as MySpace and Facebook is going to decline in 2009, says a new study from research firm eMarketer. The firm says ad spending in the U.S. will drop 3% to $1.1 billion. That prediction is a sharp reduction from last December when the firm anticipated growth in that arena of more than 10%. The Wall Street Journal.

NBC selling cable. While its broadcast upfront is still in limbo, NBC Universal is briskly selling inventory in its cable networks including USA and Bravo, reports Advertising Age.

Action Jackson. Over 31 million viewers watched the Michael Jackson memorial coverage on Tuesday. The Hollywood Reporter

TiVo and Best Buy align. TiVo is going to create a special version of its recorder specifically for retailer Best Buy that will allow the chain to advertise to TiVo subscribers. Best Buy will also promote TiVo gear in its 1100 stores, according to The New York Times.

Inside the Los Angeles Times: A closer look at Google's plans to challenge Microsoft. John Horn on the slowdown of the summer movie season.

-- Joe Flint

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