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The Morning Fix: Oscar controversy; `Transformers’ sets new Wednesday record; Understanding Comcast-Time Warner’s big move

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After the coffee. Before figuring out where to find the money for those Oscar campaigns.

And the Oscar for most controversial move goes to...The decision by the Academy of Motion Picture Arts and Sciences to expand the ‘Best Picture’ category from five to ten films was the topic du jour yesterday. A ratings ploy? Of course. More expensive for the studios? Yes! Better for the audience? Maybe. Good for big commercial films? Here are overviews from The New York Times and The Los Angeles Times, which also provided a look at what it will mean for ABC’s telecacst. Further analysis from Variety and The Hollywood Reporter.

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TGI..Wednesday? Paramount’s latest ‘Transformers’ $60 million opening smashes the record for a Wednesday debut. Los Angeles Times.

The strategy behind Comcast and Time Warner’s partnership. PaidContent’s Staci Kramer provides an in-depth look at Comcast and Time Warner’s online video plans and what it means for the rest of the industry.

Soft ad market? What soft ad market? While the TV industry is dealing with a slow and weak ad market, rates for spots on sites such as Hulu are on the rise, says Bloomberg.

New Yahoo! All Things Digital’s Kara Swisher reports that Yahoo is (finally) going to undertake a major brand revamp. Swisher’s only request is no more yodeling. We agree.

In today’s Los Angeles Times:
More on the Oscar’s big move from Patrick Goldstein and Kenneth Turan.

-- Joe Flint

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